Email Marketing Executive - Retention
Onto, United Kingdom
Job Description
About Onto
We’re on a mission to create a faster, smarter and more innovative way of accessing electric cars. We offer an all-inclusive subscription solution, with no deposit and only a monthly renewable commitment.
We’re changing the way people think about car ownership whilst also doing the right thing for the planet. By 2026 we aim to have a fleet of 500,000 cars across Europe saving over 370,000 tonnes in CO2 emissions.
In 2022, we closed a $60 million Series C funding round and continue to grow our offering as the leading car subscription service in the UK.
About the Marketing Team:
This is a fantastic opportunity for somebody looking for a hands-on, exciting experience in a fast moving, tech scale-up.
Reporting directly to our Retention Manager, you’ll be responsible for executing the retention strategy on a day-to-day basis, including the end-to-end production of email communications, automated email programmes and social media support for both our B2C and B2B propositions.
You’ll be working closely with the Retention Manager to build a great customer experience and influence our retention rates. A sharp eye for detail and copywriting skills as well as strong project and process management skills will be very valuable.
You will also be looking after our Refresh amp; Retire program, developing new ways to optimise the process and track its performance to improve the customer experience.
Requirements
Life as a Retention Executive at Onto:
As a Retention Executive at Onto, you will be responsible for developing and implementing effective strategies to retain customers and improve Onto's bottom line. Your main tasks typically include:
- Developing and implementing email marketing programs and campaigns.
- Monitoring customer behaviour to identify when customers may be at risk of leaving and identify potential issues.
- Managing Onto's loyalty program to incentivise customers to remain loyal to the company. This could involve developing promotional campaigns, and measuring the effectiveness of this program
- Analysing customer feedback to identify areas where the Onto can improve its communications and service.
- Collaborating with other departments such as customer service, operations and sales to ensure that customer retention strategies are aligned with overall business goals.
- Collaborating with product development teams to identify new features or products that could help retain customers.
- Executing other retention strategies such us social media, forum and community management
Ideally we are looking for:
Please note: We know that no candidate will be the perfect match for all we've listed in this posting, so we’d encourage you to apply if you feel you're close to the brief but not an exact match.
- In your previous role(s) you’ve directly executed email marketing campaigns.
- You have a dependable eye for detail to help with proofreading, providing feedback to designers, and checking sales reports data.
- You are an efficient multitasker, able to support with multiple retention projects.
- You are collaborative and open to feedback, adapting and fine-tuning content.
- You are comfortable manipulating data and running ad-hoc reports in Excel/Google Sheets to extract actionable insights.
- You are an all-rounder - both a creative thinker interested in design and presentation.
- You have excellent written and verbal communication skills.
Nice to have but not necessary:
- HTML knowledge.
- Interest in sustainability, and electric cars in particular.
- Desire to develop a career in the digital marketing world and subscription-based companies.
Equal Opportunity
Onto is an equal opportunity employer, committed to diversity and inclusion. All applicants are given equal opportunity, regardless of age, gender identity or expression, language, disability, ethnic origin, religion, belief, culture or sexual orientation.
Benefits
- Onto discounted car (via Salary Sacrifice) - become a customer
and join the Electric Car revolution - Staff options scheme
- 25 days holiday (excluding bank holidays)
- Enhanced maternity and paternity leave policies
- Personal days - supporting mental health and creating space for employees
- A fun and social office environment with the flexibility to work
from home - Summer and Winter parties
- Regular get-togethers and team socials
- Learning and development courses
- Generous new hire referral bonus of 1000
More About Onto
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