MATCHESFASHION started with a single shop in Wimbledon more than 30 years ago and has grown into one of the biggest global destinations in online luxury for men and women, carrying a modern edit of 650+ established and new-generation designers, delivering to over 176 countries. With offices in the UK and Hong Kong, our aspiration is to be the most personal luxury shopping site in the world. In London, our head office is based in The Shard, while our creative hub is in Here East, and 5 Carlos Place, a recently updated retail concept combining digital and physical elements, is based in Mayfair.
OUR COMMITMENT TO DEI
We want to attract the very best talent and create an inclusive environment that celebrates the diversity of our people and enables them to do their best work. We recognise the world is not a perfect place and that bias exists, which is why we are committed to ensuring that all our people processes are equitable.
ROLE
The newly created Head of Social, Editorial amp; Talent role is key in ensuring that we continue to stay relevant as an organisation. The broad set of responsibilities in the role ensure that all aspects of content we make feel relevant to our brand, to the channels, and to the overall market whilst maintaining TOV and brand standards from a talent selection POV talent/ influencer marketing being key in any successful brands marketing wheelhouse. Talent planning, negotiation and linking of Talent to the brands we stock/ sell will all being key. The newly formed team will operate freely within the Creative Lab as an agency within agency we need to build the team and give them the autonomy to create content at pace and scale we’ll learn as we go. At times good is better than best and it’s more important to publish than wait this is where the publisher mindset is still key. The role is fundamental to the future success of MATCHES, ensuring we’re posting the right content on the right platform at the right time, positioning our brand to the correct audiences.
The role and candidate applying will need to be highly strategic in planning, channel knowledge/ relationships, will need an understanding of key platform metrics and will need to build relationships with the in-house paid media team and agencies and have already have a knowledge of their space. Our audiences will not see the difference in the content delivered across platforms, it is therefore key that we have alignment from a paid amp; organic perspective across channels. From an editorial POV the new HO dept will need to ensure that the language we use and the TOV of our brand is consistent across channels and that we put as much focus and rigour into BAU marketing comms and social captions as we do to longer form editorial features. Similarly, to social content we’ll need to enable the team and give them the autonomy to test more testing within our own brand TOV but also challenging all guidelines to ensure we stay relevant and achieve the highest levels of engagement, reach, click through etc where our content is found. As mentioned, the team will operate as agency in agency however connection to bigger/ broader trade and brand [inc Brand Partnership] moments, advising on idea generation and pitch decks will also be key.
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