Head of PR, Talent Advocacy
Charlotte Tilbury, United Kingdom
Job Description
Founded by British makeup artist, Charlotte Tilbury MBE, in 2013, Charlotte Tilbury Beauty revolutionised the face of the global beauty industry by de-coding makeup application for every person, at any age, with an easy-to-use, easy-to-choose, easy-to-gift range. Today, Charlotte Tilbury Beauty, continues to break records across countries, channels, and categories.
Head of PR, Talent amp; Advocacy - 12 month Fixed Term Maternity Cover
Charlotte Tilbury Beauty is looking for a motivated and brilliant communications leader to run our PR strategy and overseeing our local UK market execution.
Charlotte Tilbury inspires incredibly strong natural advocacy from all who interact with the brand and use the products. We want to channel this brand love and build a global advocacy programme that encourages people to share it further. Our goal is to have the best advocacy programme of any brand, building an army of passionate advocates across the full spectrum of reach, aiming for #1 rank for online earned share of voice and #1 SOV for media coverage.
You will oversee the strategy for developing brand awareness via media, VIPs, all tiers of influencers, external experts (across skincare and makeup) and Team Tilbury to drive engagement, conversion, retention, and positive customer behaviour. The role will also involve working closely with the local PR teams within each region to develop, implement, report and analyse strategic PR amp; Advocacy plans to launch new territories, stores, NPD, and brand campaigns and engage with the diverse Charlotte Tilbury audience to drive increased brand awareness and sales.
You must be able to draw on both sides of your brain; demonstrate strong analytics and be able to build relationships and negotiate with all advocates. This role will turbo charge our efforts alongside marketing, social, digital, and other parts of the business who are involved with paid, earned and owned media.
This is a pivotal role within the business and the candidate will be expected to work closely with senior stakeholders in supporting the development of our community.
Role Accountabilities:
- Overall leadership of large and growing UK team across advocacy, press office, VIP amp; entertainment relations, partnerships and events, plus external agencies and partners
- Develop strategies, deliver and execute exceptional plans to grow brand awareness and love for Charlotte Tilbury Beauty amongst targeted audiences.
- Create and manage communication strategies and plans to support brand portfolio and NPD, driving brand pillars and delivering on key brand objectives. Work closely with Global Communications and UK Marketing teams to devise and deliver record breaking launch activity for each new launch and campaign.
- Drive our UK strategy across talent and content. Deliver and execute plans for securing and utilising celebrity, VIP and digital influencer credentials.
- Guide team to develop and deliver regular, best-in-class and on-brand advocacy (print, .com, broadcast and social) across all key outlets with focus on ROI
- Identify, track, and optimise relevant KPIs and manage global tools
- Attract, recruit, develop and retain a high-performing Communications team. Work in partnership with senior leadership to build the UK’s leading beauty PR team.
Requirements
- You are an experienced Head of PR or Communications, or Communications Director looking for a career-defining opportunity to supercharge PR for the market’s most dynamic and loved prestige beauty brand, helping drive it to #1 position in the UK.
- Strong experience leading communications ideally in the luxury, fashion or prestige beauty spaces, though we are open to exceptional talents from diverse background.
- Strong and established relationships across media, talent, VIP, agencies amp; partners.
- Ideally you have experience both in-house and working with or for agency; if from an agency you are an Account Director or above, and working across integrated communications.
- An exceptional leader with extensive experience building and managing teams.
- Charlotte Tilbury is one of the fastest growing beauty brands in the world, and our London Magic Office is home to our UK, EMEA and Global teams. Though this role is a maternity leave contract, there are excellent potential career opportunities across the teams for exceptional talents.
Charlotte Tilbury is a fast-paced and dynamic environment where nimble mindsets, striving to deliver the best and wanting to be part of a #dreaamteam are key. Even though we have requirements our experience and background are just a guide, we still love to welcome applicants with more or less experience stated, provided necessary skills can be demonstrated. Even if you don’t tick all the boxes Apply anyway!