Bespoke XYZ - Marketing Executive
PACC, United Kingdom
Job Description
It’s an exciting time here at Bespoke XYZ, so we’re in need of a Marketing Executive to help deliver the next phase of our marketing strategy which will underpin the growth of our business.
Our ambition is to leverage the Power Platform’s capabilities and bring enhanced analytics and automated processes to every business - saving them valuable time and resources.
You will play a crucial role in helping achieve our ambition by being at the forefront of all marketing activity. A true brand guardian - you will combine what you know about the Microsoft Power Platform (don’t worry if you don’t know a lot, we will train you!) with what our clients need and require, to create and execute fantastic marketing projects.
In the last 12 months alone, we have doubled our headcount, and doubled our revenue and we have no plans to slow down! So it’s fair to say that we’re at a pivotal chapter in our growth story, so we need someone who is; ambitious, passionate and self-motivated, who wants to be instrumental in our evolution.
From Healthcare and Real Estate to Aerospace and Manufacturing - we work across a variety of different sectors. If they are running a manual process, or producing paper reports, we know that we can make them more efficient and save them valuable time.
For the right candidate, this really is an opportunity to be part of something pretty special. Power Platform adoption is set to increase exponentially over the coming years, and we fully intend to build on our Low-Code Application Advanced Specialisation status and stay at the forefront of what we do by continually delivering the best solutions to our clients.
What we need from you
We’re looking for a highly organised Marketing Executive with exceptional attention to detail and strong creative skills who can support and create campaigns and collateral which drive potential customers into the business, increase existing customer lifetime value and raise our brand profile.
We need someone who can:
- Ensure our brand message is strong and consistent across all channels and marketing efforts
- Develop relationships with key stakeholders, both internal and external
- Keep up to date with marketing trends, technology, and innovations, especially in relation to data and digital transformation, and facilitate sharing of the latest information and approaches with the team
- Support the broader corporate marketing goals to increase brand awareness and to drive demand
- Support the wider team with our ABM execution to drive engagement across the client journey
- Manage all social channels and amplify our brand engagement
- Analyse campaign performance and use these insights to continually optimise activity
- Work together with the Strategy amp; Partnerships Director and use customer insights to identify campaign themes and develop compelling marketing messages
- Create campaign assets including emails, landing pages, flyers, brochures, and webinar decks
- Own the top of the funnel and nurture SQLs
- Develop nurture campaigns that are targeted, effective and measured
- Identify and share opportunities to reach new market segments and expand market share
- Monitor competition (acquisitions, pricing changes and new products and features)
- Attend and/or participate at conventions and conferences, preparing engaging displays and collateral as needed, and providing post-event reports
- Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points to ensure optimal customer engagement analysis
The type of person we’re looking for:
This role covers the full marketing mix and requires someone who is experienced in leveraging all resources to help deliver a marketing strategy which is fundamental to the growth of our business. We are an agile team and value autonomy as we continue to grow at a rapid pace, so if you’re not afraid of taking the lead and getting stuck in, then we want to hear from you.
You will have:
- Previous experience in a Marketing Executive role, preferably B2B
- A strong work ethic with a positive attitude and focus on achieving successful outcomes
- Excellent communication skills, both written and verbal, across multiple audiences and media with the ability to facilitate constructive discussion
- The ability to think strategically, and be able to effectively and efficiently forward plan short, medium, and long-term activities and objectives, and deliver the required outputs on time and on budget
- Demonstrable creativity, with the skills and ability to produce innovative marketing solutions that are aligned with the company’s strategic aims and client needs
- Demonstrable analytical skills with the abil