Senior Product Marketing Manager - Matchmaking
ESL FACEIT GROUP, United Kingdom
Job Description
At EFG (ESL FACEIT GROUP) we create worlds beyond gameplay, where players and fans become a community. We pride ourselves in having a corporate social responsibility which is that IT’S NOT GG, UNTIL IT’S GG FOR ALL. Our passion, craft, and DNA are aligned to create and shape the world of esports, gaming tournaments, leagues, events, and holistic ecosystems through our millions of players, fans, and heroes, as well as through our people, and culture. This is one of many reasons why EFG is a magical workplace, where anything is possible, and where you will thrive and experience a game-changing career.
You’ll work as part of FACEIT, the leading competitive gaming platform with more than 25M users playing 30M matches every month. FACEIT is the largest digital product at EFG, giving gamers the best experience possible by ensuring we are always on top of our tech and continue to deliver industry-leading features to our already awesome platform!
Who are we looking for and are you the right person?
We’re seeking an experienced Senior Product Marketing Manager to drive strategy and execution of product marketing for our Matchmaking, the largest B2C product in FACEIT. You will have a unique opportunity to work with millions of extremely passionate monthly active players who spend a few hours on average daily on our platform. You’ll study new markets, face challenges that you likely have never faced before and deal with B2C complexities where real product marketing truly comes alive.
Your day-to-day job will look like this:
- The team - You’ll report to our Director of Product Marketing and be a part of the functional product marketing team, a standalone function that does not sit under product or marketing, and reports directly to the EFG Leadership.
- Your business effort - You’ll also be part of the cross-functional matchmaking business effort, sitting at an equal round-table with the product manager, product designer, engineering manager, engineers and data scientist.
- Being the voice of the user - You’ll represent the user’s voice in all of our product conversations and focus on defining the best marketing strategy to develop, distribute and iterate on our products.
- Being the master of storytelling and adoption - You will be directly responsible for creating evangelism and adoption of our Matchmaking product, by delivering the right product experience, positioning and narrative through the right channels, at the right time.
- Find and attack new game markets - You’ll often find yourself performing new market research and crafting GTM strategies to attack new game markets, ensuring we build our game portfolio.
- Build new products and features from scratch -You will work closely with our product team to define our product’s unique features and things our competitors lack. It will be your job to ensure everyone is fully aligned with the target customer's needs and pain points throughout the product life cycle.
Requirements
What type of person we are looking for:
- You are an exceptional communicator - Copywriting comes easy to you. You can create your own marketing collateral with your own pen and very concisely deliver positioning and messaging wrapped into great storytelling for your product.
- You are a leader - work independently and take leadership over launching large cross-functional projects to deliver big business results. You have get samp;$t done mentality, extreme ownership over all tasks within your project and strong emotional intelligence to be flexible with a range of issues that require strong leadership to be solved.
- You are a product person - You have experience managing cohesive product and marketing campaigns, where you present and shape new solutions and ideas to users and the product team; you are naturally passionate about listening to current pain points of users and curious to develop and create solution strategies.
- You are a team player - You can work closely with all teams (product, comms, growth, design, etc) and you recognize the importance of sharing information consistently and professionally to maximize the quality of any outcome.
- You can manage pressure and chaos calmly - We are looking for someone who can manage different types of stakeholders at all levels across the company and deal with all kinds of obstacles in your path. You bring alignment and clarity to the table to disperse confusion. You can manage stressful situations and resolve them.
- You are data-driven - You understand the importance of quan