Chief Marketing Officer (CMO)
Forward Partners, United Kingdom

We're excited to be working with Up Learn to support them in their search for a Chief Marketing Officer (CMO).

We’re looking for an experienced Chief Marketing Officer to create a brand around and drive growth for the company that’s transforming education with cognitive science and technology. We’re looking for someone with an impressive track record for crafting strong and successful brand identities and directing high-performing marketing organisations. Someone who’s excited to join Up Learn’s mission to improve the education and life outcomes of millions of students, and take Up Learn’s brand and marketing to the next level.

This role will involve working directly with the CEO and leading the marketing team at Up Learn.

If you’re looking to apply your Marketing skills and experience to have a tangible positive impact on people's lives, read on.

Up Learn has built the world’s most effective learning experience. We’ve done this by combining cognitive science, instructional theory and artificial intelligence.

Up Learn’s mission is to create the most effective learning experiences in the world, and distribute access to as many students as possible

Up Learn started with A Levels and developed courses that are:

1. Effective: 97% of students that complete Up Learn courses achieve an A*/A, starting from grades as low as Ds and Es
2. Engaging: 1.6 million hours of learning thanks to Up Learn, and rising
3. Scaling: tens of thousands of students use Up Learn today, either independently, or through one of our 300 schools, university or charity partners

Up Learn has been growing fast, and is backed by investors that share their vision, including leading venture capital firm Forward Partners and the Branson family (Virgin). Social impact is critical to Up Learn’s mission - for every student that pays, Up Learn gives a full scholarship to a student who can’t. We are growing our incredible, 50+ strong team.

• Brand Positioning amp; Category Design: You’ll define what category Up Learn should be in customers’ minds (our customers are students, parents, teachers, school leaders) and create the marketing messaging, collateral, and strategy that successfully positions us as the leader of that category. You’ll refine and communicate Up Learn’s brand messaging and make it consistent across all parts of the company and stakeholders’ touchpoints with Up Learn
• Content, Performance, Email amp; Digital Marketing: You’ll own, manage and optimise Up Learn’s content marketing, performance marketing, email marketing, and social media channels - supported by members of your marketing team - from the development of advertising creative to delivery and optimisation of campaigns that drive growth and positive return on investment
• Budget, Analytics amp; Reporting: You’ll manage allocation and forecasting of the marketing budget to maximise return on investment, and you’ll establish key performance indicators (KPI) for marketing and brand at Up Learn and report on these regularly to the rest of the management team and wider company
• Public Relations (PR) and Media: You’ll own Up Learn’s press strategy and execution, build relationships with relevant media outlets, influencers, and industry partners to secure press coverage and amplify Up Learn’s brand and reputation
• Market amp; Customer Research amp; Competitor Analysis: You’ll conduct market and customer research and competitor analysis and use these insights to inform marketing strategies
• Strategy: You’ll create, implement, and manage a data-driven, multi-channel marketing strategy that aligns with Up Learn’s goals
• Company Leadership: You’ll serve as a member of the company's management team, contributing to overall decision-making, execution, and strategy
• Lead and Manage the Marketing Team: You’ll recruit, train, and inspire a high-performing marketing team to help deliver all of the above

Requirements

If you don’t meet every requirement below, but you still believe you’re the right person for the job, we strongly encourage you to apply.

• You have experience taking one or more brands to significant success, and are able to articulate how you did it
• You have a proven track record of developing and executing successful marketing strategies and campaigns across content marketing/SEO, email marketing, performance marketing, social media, PR/media, and events/community
• You’re a strong communicator - you write and speak concisely, confidently and persuasively, and can explain your thinking effectively. And have excellent storytelling skills
• You have the ability to deeply empathise with the needs and ways of thinking of different kinds of customers and stakeholders including students, parents, teachers, and school leaders
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Job Rewards and Benefits