Global Head of Brand
Employment Hero, United Kingdom
Job Description
About us
Employment Hero is an Australian tech unicorn - valued at over $1.25 billion. Our world-class software is the easiest way for small and medium-sized businesses to manage HR, payroll, employee engagement, and benefits. We’ve grown 100% year-on-year since our inception in 2014, and now service over 200,000 businesses and 1 million+ active users globally. We have exciting growth plans for 2023 and beyond, powered by our mission of making employment easier and more valuable for everyone.
We take a Remote First approach with our team. Employment Hero can hire across the world, so long as candidates have eligible working rights and are in a suitable time zone to their colleagues. If you’ve got the skills for the role and the passion for our mission then we want to hear from you!
What we need
We're looking for an exceptional Global Head of Brand to take on the exciting challenge of reshaping our brand for the future. This person will lead a global team, driving our brand strategy to new heights, while overseeing PR/Comms, design, and regional brand leaders in ANZ, the UK, and Asia. Our ambitions are big, and we're competing in brand-led and fiercely competitive markets like the UK. We need a leader who's conquered this territory before, someone who can elevate our brand to rival even the world-class assets of our competitors. We need someone who will help us make a lasting impact, tapping into the specific needs of our customers, revitalising our content and leaving a lasting mark in all five markets. This is a remarkable opportunity to be the driving force behind our brand's global success!
Employment Hero celebrates diverse perspectives and experiences, we invite people of all backgrounds and identities to apply for this position
Responsibilities
- Reporting into the Global GM of Marketing, this strategically important role will lead a fast growing, cross-functional team of over 30 brand, design and comms professionals based in the UK, Singapore, Malaysia, Australia and New Zealand
- Direct reports to the Global Head of Brand are the Head of Brand Design, Head of PR Comms, UK Brand amp; Content Lead, SEA Brand amp; Content Lead, ANZ Brand amp; Content Lead, Senior Insights Manager
- As part of the Marketing Leadership Team, you will help grow the Employment Hero and Swag brands in the UK, Singapore, Malaysia, Australia and New Zealand
- Enhance our understanding of target audiences, build a plan and execute with precision
- Continuously assess and report on effectiveness and ROI
- Work with other members of the Marketing Leadership Team across all of our markets to share best practice
- Collaborate with other teams within the business, including Product, Sales, Commercial Operations and CX
Qualifications
- The ideal candidate will possess proven client, agency-side and/or startup/scaleup experience (minimum 10 years total, including 5+ years leading a team) in a fast-paced marketing environment.
- Hands on experience leading high performance brand teams including, brand strategy and execution
- Experience using PR to drive business results, ideally across multiple markets
- An understanding of digital marketing channels (such as SEM, SEO, Display, Social Media, Affiliate and Email) as well as non-digital channels
- Proficiency with marketing analytics and automation technology such as Google 360 Suite, Braze, Salesforce and/or Marketo
- Highly proficient in reporting campaign effectiveness
- The ideal candidate will also be customer-obsessed, detail-oriented and has a strong drive for excellence
- Excellent written and verbal communication skills
- Motivated self-starter and ability to work in a fast-paced remote-first environment
Values we look for:
- Structured: maintains a critical view on processes and is ready to define new ways of working and refine existing ones; highly organised.
- Driven: a self-starter who drives their own workload and takes the initiative to challenge themselves and others.
- Visionary: acts as the leader of an idea and rallies people; focused on the long-term and the big picture.
- Articulate: able to manage diverse stakeholders, lead a constructive debate, and see both sides of an argument.
- Trusting: lets others get on with work in their area of expertise; steps in only when needed.
- Curious: solves problems using evidence and gets to the right answer quickly; questions the status quo but leaves ego at the door.
Benefits
- Self, health, wealth and happiness programs
- Remote-first and flexible working arrangements
- A generous budget to spend on setting up your home office (if you need a desk, chair, or screen? We’ve got you covered!)