Marketing Campaign Manager - 12 month FTC
Evaluate Group, United Kingdom

#LI-Hybrid

Norstellais a group of prominent pharmaceutical solutions providers Evaluate, MMIT, Panalgo, The Dedham Group and Citeline that help clients navigate complexities at each step of the drug development life cycle, from pipeline to patient. For more information, please visit Norstella.com.

Evaluate is a global company providing outstanding market intelligence services for the Pharmaceutical, Medical Device, Financial and Consulting sectors, through the Evaluate Pharma, Evaluate Medtech, Evaluate Omnium and Evaluate Vantage online brands. Our international clients in Pharma and Biotech, Medtech, Banking and Consultancy regard Evaluate Pharma as the industry’s gold standard for timely and accurate analysis of reported drug sales, consensus sales forecasts, Ramp;D pipeline, markets and comprehensive company financials.

The Marketing Team

The Evaluate Marketing team is a rapidly expanding, global team with an exciting strategy to support the long-term goals of the business. We are responsible for the Evaluate marketing strategy, brand, global customer and internal communication, and portfolio marketing. It sits at the heart of the newly formed commercial function which also includes sales enablement, product management and our editorial function. Our dynamic customer-obsessed team works cross-functionally and uses data to make decisions, drive strategy and execute marketing campaigns.

In this role as Marketing Campaign Manager you will report into the VP, Marketing and will be responsible for the planning and delivering of high-performance marketing campaigns that leverage customer and channel insight. You will create and manage campaigns from start to finish, working with internal and external channel specialists to deliver results and drive a strong return on investment. You will also be responsible for the accurate reporting of marketing KPIs at a channel, campaign, persona and portfolio level.

• Leverage your own and external expertise to provide campaign support across all products and segments, ensuring campaigns are delivered in scope, on time and within budget
• Build campaign landing pages, emails and make simple enhancements to Drupal website content/design/CTAs
• Understand the core components of the marketing campaign process and identify potential risks, failures or improvements
• Drive the adoption of best practices across the different marketing automation platforms, applying relevant new functionality and capabilities to further enhance performance
• Leverage technology to create campaigns in the CRM and marketing automation tools and run performance reports that inform future campaign and initiatives
• Have an in-depth knowledge of our database, segments and personas whilst ensuring our campaigns remain GDPR complaint and adhere to company data management policies
• Have attention to detail ensuring you can efficiently and accurately focus, execute and complete your projects in a fast-paced environment
• Own the quality assurance of the campaign set up across the different marketing automation platforms, ensuring all set up is in alignment with best practices. Introduce best practices and new innovations into our campaign implementation process as the opportunity to do so presents itself
• Identify and manage potential cannibalisation impact, database fatigue and other campaign performance risks. Monitor and maintain marketing database integrity standards
• Effectively communicate status, performance and opportunities for improvement of campaign plans to stakeholders across the marketing team, and to other teams such as client services, sales, sales enablement, finance and product management
• Analyse campaign performance across all channels and platforms and produce detailed insight reports linked to segments, roles, journey stages, campaign types. Use the insight to support proactive decision making across the team that drives continued marketing performance and greater Return on Investment.

• Play a demonstrable role in significantly improving our marketing campaign performance and KPIs
• Adopt a best practice approach with regards to campaign implementation, including customer and market segmentation, channel mix and content formats
• Be able to self-manage i.e problem solving, communicating clearly, managing time, self-motivation
• Take initiatives to lead and complete your own projects on timely manner and according to best practice
• Leverage internal and external expertise to adopt a test and learn culture through all campaigns delivered
• Be a trusted, credible resource for internal stakeholders with rega

Job Rewards and Benefits