Digital Marketing Manager
Ruroc, United Kingdom
Job Description
OUR BACKGROUND AND YOUR MAIN ACCOUNTABILITIES
Ruroc makes badass helmets. At Ruroc, we have one guiding mission. To re-engineer protection. Building the perfect balance between design and engineering, our innovative products save lives, look epic and set us apart from the competition.
Ruroc has grown from 1m rev to a 30m revenue Action / Motorsports helmet brand selling into over 90 countries globally and we are primed ready to dominate an industry that has been stagnant for too long!
All sales take place through our eCommerce store www.ruroc.com giving us a direct connection with our customers that legacy / competitor brands do not possess. This close connection to the end rider has given us the ability to reduce the feedback loop and rapidly innovate and enhance our gear at a rate never seen before in the global helmet industry.
We control our destiny; we manage everything end-to-end to deliver our promise to customers and fulfil the potential of the Ruroc brand. We are building world-class teams across the board and we have invested in our own Ruroc Factory to keep up with our ever-snowballing demand.
We are now looking for a digital marketing specialist with multi-platform amp; multi-discipline experience. This is both a performance marketing and brand marketing role with the ideal candidate having experience of using both to drive growth.
You will have a deep understanding of full funnel strategies amp; experience allocating spend between different tactics based on seasonality and other factors to maximise ROI in-line with the Ruroc sales plan amp; other strategic objectives.
You will be naturally pro-active, entrepreneurial amp; assertive in a role that is both business critical amp; highly visible within the organisation. Beyond subject-matter expertise, you will have sidelines in creative optimisation (formats, content, structure) and data (trends, patterns, analysis).
Attitude, drive amp; the willingness to take ownership are core personality traits required to be successful in this role.
A minimum of four years experience is considered to be required, however candidates with less work experience but exceptional backgrounds may be considered.
You will:
- Lead, plan and execute digital marketing campaign strategy and execution covering all paid digital marketing channels
- Lead and develop the creative process and concepts for digital marketing campaigns ensuring this is maximised for brand awareness, consideration and lead generation.
- Lead the design and implementation of measurement systems that actively measure, manage, optimise and communicate the performance of digital marketing campaigns.
- Research and understand our services, audiences and competitor activity
- Research and understand the latest trends and best practices in digital marketing and analytics to ensure we adopt best practice.
Requirements
THIS ROLE IS FOR YOU IF YOU:
Benefits
- 26 days annual leave + Bank Holidays
- Flexible working hours around our core hours of 10:00-15:00
- Private Health Insurance with Vitality
- Wellbeing support with our Employee Assistance Programme - Health Assured
- Free in-house Personal Training Sessions in our in-house, purpose-built gym
- Free Ruroc products plus, 50% discount for your friends and family
- Contributions towards skiing / snowboarding lessons and your CBT / full motorcycle license
Ruroc is proud to be an equal opportunities employer. We are committed to diversity and inclusion in the workplace. This policy applies to all employment practices within our organisation, including hiring, recruiting, promotion, benefits, training, and apprenticeships. Our full equal opportuni