Global Email/CRM Director
Future Publishing, United Kingdom

The role leads the global Email / CRM / Customer Journeys Team; setting strategy and creating a culture of innovation and industry-leading best practice to grow advertising revenues, drive traffic referrals and support subscriptions acquisition and retention. It includes:

• Setting strategy for Email newsletters / CRM across Future’s consumer brands.
• Growing our first party data / email newsletter subscribers - prioritising where there is commercial return.
• Setting performance targets for email newsletter engagement and all the commercial outcomes from email.
• Delivering incremental value through nurturing and cross-marketing to our known audiences.
• Identifying and exploiting commercial opportunities to increase average revenue per customer through cross and up-selling new product propositions (physical and/or digital).
• Working with the technology / product team to ensure the marketing technology stack delivers the desired outcomes and gives competitive advantage.
• Building high-performing teams.
• Creating a team culture of innovation and testing to constantly improve our performance.

Experience that will put you ahead of the curve

• Expert in email newsletter strategy and proven ability to grow commercial outcomes
• Capable of optimising and reallocating budget spend and/or reducing costs in response to performance
• Able to make the strategic case for marketing spend to be assessed against agreed metrics
• A strong leader who can influence and deliver successful outcomes
• Able to articulate a data strategy that is supportive of the strategic plan for email
• Strong leadership skills, managing a high-performing team using effective delegation and setting a clear vision

What's in it for you...

We have a number of awesome perks available to our staff. We offer huge opportunities to learn and develop, whether through professional qualifications, exposure to incredible business projects or informal lunch amp; learns, hosted by your colleagues. We have a fantastic culture where we really do care about our people and want everyone to succeed. Varied roles mean you’re not pigeonholed in to one finite area but get the opportunity to develop a wide range of skills and experience

And to top it all off, not only do we offer unlimited holiday because we trust you to manage your workload and time but we also offer a share in our success whereby every colleague is eligible to join our profit pool bonus scheme - if Future hits their performance targets all colleagues may receive a bonus.

Internal job family level E2

Who are we

We’re Future. We’re 3000+ colleagues over 250+ brands speaking to 400 million people every month across the globe through websites, events and magazines. We’ve got ambitious plans that build on our growth momentum and unlock new opportunities and we’re looking for talented people who want to be a part of it.

Want to know more https://youtu.be/xxfSvjPuZd

Our Future, Our Responsibility - Inclusion and Diversity at Future

We have a voice and we’re going to use it. We promote diversity and inclusion not just in our recruitment processes, but everything we do. We’re an equal opportunity employer and we will continue to ensure our recruitment process is free of bias and our workplaces are inclusive, positive, free of discrimination and respecting of all backgrounds and beliefs. Our culture is underpinned by our values and employees - current and future - are treated with respect and fairness. Find out more about Our Future, Our Responsibility on our website.

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