We have an exciting new opportunity for an experienced Marketing Manager, Product who will support the Head of Product Marketing in delivering the global product marketing plans for all products in the Technology from Sage suite of library technologies.
The role will be responsible for an array of marketing activities to generate demos, leads, enable sales, and successfully launch new product features or new product offerings to the market as they are developed or acquired. The Marketing Manager, Product will play a key role in the lively marketing team to help to grow Technology from Sage.
Key Accountabilities
- Supporting the Head of Product Marketing in crafting compelling product messaging and copy for campaigns, collateral, and other channels to launch new product offerings to the market.
- Building relationships with the Business Development Managers globally to provide sales-enablement support on opportunities and territory-specific lead generation efforts.
- Generating demo requests for the Technology from Sage products to meet KPIs to hand to the Sales Team.
- Nurturing marketing leads from webinars, website form capture and other channels to qualified sales leads to hand to the Sales Team.
- Tracking and maintaining all leads in Salesforce to ensure all marketing efforts and leads are tracked to report accurate marketing contribution to sales and revenue.
Requirements
- Proven experience in marketing, preferably within the publishing industry, Educational Technology or library Software as a Service industry.
- Experience in effectively implementing product marketing strategy and executing plans and campaigns across all of the promotional mix, from lead generation to usage driving.
- Experience working with Customer relationship management systems , email marketing platforms, and sales-enablement Content Management System tools .
- Experience working closely with Sales Teams, with proven lead generation and revenue driving skills.
- Experience working closely with Product teams, with copywriting skills to craft compelling product and features messaging.
- Strong verbal and written communication skills, including delivery of presentations and effective copywriting.
- Ability to work independently and within a fast changing environment.
Benefits
- We offer a competitive basic salary.
- We offer a discretionary bonus scheme.
- You will be entitled to 25 days' holiday (excluding bank holidays) which will rise to 30 days after 5 years of service.
- You will be eligible to join the company pension scheme at the start of joining the company.
- Our normal working hours are 35 hours per week (Monday to Friday, 9:30 am to 5:30 pm).
- Our teams work remotely (from home or work from anywhere in the UK).
- Learning and development tailored to reflect your role and responsibilities.
- We promote and encourage a culture of inclusion and diversity.
- You will be empowered to make decisions and will work collaboratively with colleagues from diverse backgrounds and expertise.