Senior Digital Marketing Manager (ROW) (12 month FTC)
Elvie, United Kingdom
Job Description
Life at Elvie; Meaningful work, Exceptional People
We're Elvie. We create smart products, new solutions, and a fair few taboo-busting conversations while we’re at it. Founded by Tania Boler in 2013, we develop extraordinary innovations designed to improve women’s lives. It's a fascinating and challenging area that requires us to solve problems that no one else has ever tackled before.
At Elvie, you’ll be surrounded by people who want to improve everything and everyone around them. People who are passionate about our mission. People who are driven to solve problems and constantly consider the best ways to improve the health and wellbeing of women.
Find out more about life at Elvie here.
We're deeply proud of our values, which are intrinsic to the way we behave every day. We take them seriously because we want our culture to thrive:
We make an impact: We’re mission-driven and not afraid to break boundaries. We relentlessly focus on going the extra mile to solve problems.
We’re fearless innovators: We are passionate, curious, and data-driven. We continuously embrace change and innovation.
We’re in it together: we fail and learn fast always as one team and have fun along the way. We stay authentic and embrace our differences.
Did you know?
In some regions our amazing products are considered to be medical devices. This means we maintain our Medical Device quality management system in compliance with ISO 13485:2016, to support the development of our groundbreaking products
About the role:
Okay, we’ve waffled long enough. So let’s get to the good bit: You.
We are looking for an enthusiastic, independent, and commercially savvy Senior Digital Marketing Manager to lead on the growth of our direct-to-consumer e-commerce platform: elvie.com
As Senior Digital Marketing Manager (ROW), your role sits in the Commercial Team (ROW), reporting to the Commercial Director (ROW), while also working closely with the Central Marketing teams (Digital, Insights, Brand, Creative) as key stakeholders.
You will lead the website strategy and determine what the role of D2C is for the business across UK, DE and ES, aligned with the US. Responsible for ongoing improvements and optimizations to our site, to help deliver our direct business goals for 2023 and set the channel up for long-term success. You will work closely with Content, Digital Marketing, and Dev teams to contribute to the creation of the testing strategy that adds significant value by aligning the Elvie Direct experience to the changing needs of our customers.
It's essential that you have a great work ethic, a down-to-earth manner, and the ability to work independently as well as part of a team. Elvie is a fast-paced startup with big ambitions and we constantly strive to be passionate, smart, creative and disruptive. You will need to be confident working at a fast pace, across a wide array of projects, love a challenge and be comfortable utilizing the support of the team.
Location: Hybrid working; a mix of working from our Bristol or London office amp; working remotely
Employment type: 12 month Fixed Term Contract - maternity cover (please note, you must have the right to work in the UK)
What you’ll be doing at Elvie:
Lead the website strategy and determine what the role of D2C is for the business across UK, DE and ES, working alongside the US team.
Establish value proposition for Direct globally driving Ecom growth
Explore and lead on the implementation of new Revenue channels (Live Shopping, SMS, Gift Cards)
Gaining a thorough understanding of and lead on the evolution and optimisation of our e-commerce offering, customer journey, purchase flow, and user experience.
Evaluate end-to-end customer experience across multiple channels, turning learnings into actionable next steps.
Working with the Central Digital and Insights team you will contribute to devising and developing the testing framework.
Ensure the accuracy of all creative assets and tracking for actionable reporting
Lead Paid Media implementation amp; reporting, for Always On activity amp; Campaigns, with agency amp; team support.
Leverage web analytics to understand the performance of customer interaction with site content to identify business opportunities and drive site enhancements
Gather data from GA, Amazon Pay, Klarna on performance and optimise these channels working closely with the account managers.
Organizational and planning skills
Lead on migration work to a new CMS for the ROW markets.
Lead on unit forecasting amp; budget planning for the D2C channel, understanding of Pamp;Ls and how to link them to ROAS targets.
Requirements