Email CRM Marketing Manager - Ethical Fashion
Wolf Badger, United Kingdom
Job Description
Wolf amp; Badger is on a mission to make retail fair. Working to support our community of 2000+ independent designers from around the globe, we connect customers with ethically sourced fashion, design, home and beauty through our online marketplace and flagship stores in London, New York City and Los Angeles. We are a rapidly growing scale-up business, now entering an exciting new phase of growth and looking to expand our team of 120 people currently located between London, Málaga, New York and Los Angeles. We are a Certified B Corporation, with social and environmental purpose at the core of everything we do, read more about us here.
As our ideal Email Marketing Manager reporting into our Senior CRM amp; Retention Manager you will be proactive, organised and efficient. You will work across a variety of initiatives, enjoy new challenges, working with different people, functions and skill-sets and bring a positive attitude throughout.
Importantly, you will bring a desire to improve your skills, work collaboratively and pay close attention to detail. You will strive for excellence, welcome critique and bring a data-oriented yet creative approach to problem solving. You will be able to learn about our customers and learn to use insights to inform marketing and email strategies, content and tactics.
You Will:
- Oversee and manage the email content calendar
- Oversee, manage and executive key marketing campaigns
- Design emails amp; write copy to create compelling email storytelling that is on-brand
- Assist in the day-day email production process, designing, proofreading and building content to meet agreed KPIs
- Be responsible for proofing, scheduling and deploying email sends and A/B tests as well as creating audience segments for different customer send groups and territories
- Optimise our automation emails
- Own and executive our A/B testing CRM roadmap
- Assist in the testing and roll out of our VIP experience
- Assist in reporting on channel and campaign performance, using insights to drive performance
- Employ a data led informed approach to strategy and CRM decision making
Requirements
- Minimum 2 years email and CRM experience in a similar role
- Exceptional copywriting and editing skills
- Reporting and data experience
- A can-do attitude and willingness to learn
- Management experience (desirable but not required)
- Self-motivated, highly organised and versatile
- Proactive approach
- Exceptional written and verbal communication skills and attention to detail
- Tech savvy with experience working with marketing software and data analysis software
- Background or demonstrated interest in interiors/fashion/design/beauty and ethical/sustainable practices and current affairs
- Enjoy being part of a team and doing whatever it takes to help that team succeed
- People management experience (desirable) for a potential direct report
- Ability to adapt and thrive in a startup-like environment
Benefits
- Competitive salary 38-48k per annum depending on skills and experience
- Meaningful work! We are a proud B-Corp which is leading the change in responsible retail - for people and planet
- Flexible remote working policy with access to a creative work environment within a multi-purpose retail, food, events and office environment
- 25 day holiday allowance in addition to bank holidays
- Paid 'pet-ernity' and heartbreak leave
- Corporate ClassPass membership for exercise class credits, wellbeing and beauty treatments
- Cycle to work scheme
- Discounts across Wolf amp; Badger online and in store
- Excellent career opportunities in a rapidly growing international business
Wolf amp; Badger is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees and candidates.