Product Marketing Manager - Midnight
IO Global, United Kingdom
Job Description
Summary
We are seeking a dynamic and experienced Product Marketing Manager to join the Midnight team at IOG. As a Product Marketing Manager, you will be experienced with hi-tech international B2B and B2C marketing, and will have experience of blockchain, or time spent in supporting disruptive or emerging technology. With Midnight you will play a crucial role in developing and executing marketing and community engagement activities to drive the adoption and success of our first-of-a-kind data protection Blockchain.
You will collaborate with cross-functional teams within the Midnight organisation, including product, engineering, marketing and legal; as well as with teams in Input Output Group (IOG) to ensure our solutions are effectively positioned, communicated, and differentiated in the market.
You will work across strategic planning, content development, research and campaign execution activities; as Midnight campaigns move from ideation into execution. You will be comfortable, and embrace the opportunity to work across the full spectrum of activities involved in launching new and innovative products to market.
Main Objectives
- Understanding our prospective and priority users and developing product positioning that speaks to their needs and pain points.
- Plan and manage go-to-market initiatives at all stages of the product lifecycle (i.e. pre- and post-launch).
- Provide creativity and thought leadership in imagining how Midnight can engage users and the community through different channels and formats.
- Manage the full lifecycle of product launch activities across ideation, campaign planning, content creation and marketing execution.
- Create tailored and relevant marketing materials, with compelling and differentiated messaging, for different Midnight stakeholders.
- Coordinate activities with Product, Engineering, Social and Legal teams to ensure product marketing initiatives are delivered to the highest standards.
- Use their knowledge and insights to provide continuous feedback and ideas to help improve Midnight as a product and as a company.
- Where appropriate be a spokesperson and advocate for Midnight on social channels, at events, or with colleagues from IOG.
Duties
Research amp; Analysis
- Stay up-to-date with industry trends, competitive landscape, and regulatory developments related to blockchain, zero knowledge and data protection technology.
- Understand the competitive and regulatory landscape and identify target markets, customer needs, and competitive positioning.
- Understand and represent the voice of the customer in interactions with internal and external stakeholders.
- Monitor and analyse key performance indicators (KPIs) to evaluate marketing campaign effectiveness and make recommendations for what we can improve in future.
Campaign Design amp; Content Creation
- Develop and execute comprehensive product marketing strategies to drive awareness, adoption, and revenue growth for Midnight.
- Create compelling product positioning and messaging that effectively communicates the value and unique features of Midnight to various customer segments in Web2 and Web3.
- Collaborate with the product management team to gather insights and provide feedback for product development, ensuring alignment with market demands and customer needs.
- Develop high-quality marketing collateral, such as product presentations, datasheets, case studies, and white papers, to support sales enablement and lead generation activities.
- Support creation of compelling and engaging content for social media, including video, audio, blogs, community calls and other innovative formats. Including working with the Midnight advisory board members to create further unique content.
- Work closely with the growth and developer relations teams to create resources to support sales, community and partnership activities.
Campaign Execution
- Plan and execute go-to-market campaigns for upcoming Midnight launches (DevNet, TestNet, MainNet) across social media, web and events, in collaboration with others in the Marketing function.
- Drive demand generation initiatives, including digital marketing campaigns, content marketing, webinars, and events, to generate leads and increase product adoption.
- Play an active role in engaging the Cardano, Web3 and Web2 communities at events, conferences, virtual stages and through other social media channels.
Leadership
As Leaders it is our responsibility to motivate, develop and progress our fellow team members. There is a need to communicate openly with all members of the team, across functions, and address any issues head on and not shy away from d