Copywriter Promotions Executive
Yellow Social Interactive, United Kingdom
Job Description
YSI is a super fast-growing social gaming business with offices in the World Trade Centre Gibraltar, along with support offices in Ukraine and Antigua. We are looking for exceptional, smart talent striving to be number one.
About the role
This is an exciting opportunity to support the development and implementation of the promotional roadmap at YSI, on brands including Pulsz and Pulsz Bingo.
As Copywriter, you will be responsible for bringing promotions and campaigns to life, crafting original content that will grab the attention of the target audience and drive action. Working closely with the Player Marketing team, you will take promotional mechanics and stakeholder briefs and build these into creative and themed concepts that will be used across all communication touch points and channels. This includes creating headlines, slogans, website, social and CRM copy, working across multiple projects and products. And that’s not all as the in-house copy expert, you can expect to support a broad variety of ad-hoc copywriting requirements across the business.
Copywriting will take up the majority of your time but for approximately 30% of your role you will also be supporting the Player Marketing team with operational and reporting tasks that support the delivery of the promotional roadmap. This is the ideal role for a copywriter who wishes to expand their experience to develop in wider player marketing and commercial performance.
Area of Responsibilities
- Writing clear, relevant and engaging content for all promotions, game launches, CRM player journeys and campaigns across multiple channels for two brands: Pulsz and Pulsz Bingo.
- Working closely with key stakeholders to understand core message and target audiences.
- Strictly adhering to brand tone of voice guidelines and industry-specific language, ensuring compliant and engaging content is produced consistently for all brands across all campaigns and channels.
- Developing fresh copy ideas with the Player Marketing team to continuously drive creativity and innovation.
- Developing creative ideas and concepts in partnership with the Design team.
- Presenting initial copy ideas and concepts to key stakeholders, using your ability to come up with original promotional concepts/themes.
- Understanding the core customer segments and producing relevant copy to engage them.
- Understanding needs and requirements of customers across our various channels and striving to create customer-centric content solutions.
- Taking agreed promotional mechanics and working alongside team members to develop individual creative approaches for each promotion/campaign
- Where necessary assist in the execution the promotional roadmap of all YSI brands, supporting the development, management and execution of the weekly and monthly promotional plan.
- Back office campaign set-ups, conducting prize draws, crediting player rewards, etc.
- Work closely with CRM to brief tickets for all campaigns in the coming 6 weeks and agree CRM strategy/calendar.
- Monitor, evaluate and optimise promotional campaign impact,
Requirements
- Minimum of 2 years’ experience of creating high quality copy within a creative / digital environment
- Experience in creating and following brand copy guidelines and tone of voice
- Portfolio that demonstrates your ability to create copy for digital campaigns across web and social media.
- Gaming or Social Casino background an advantage.
- A passion for language with an exceptional eye for detail.
- Team player, able to take on feedback and adapt work to stakeholders’ expectations.
- Outstanding organisational skills, attention to detail and the ability to prioritise with the capacity to work to tight deadlines and deliver results.
- Ability to evaluate creative objectively, always championing the player’s best interests.
- Native English level with understanding of North American market.
- Able to work independently under tight deadlines.
- A flexible self-starter with an enthusiastic, can do attitude
Benefits
- Competitive salary
- Flexible work
- Excellent team-orientated, international work environment
- Plus the opportunity to join a fast-growing business where the sky's the limit for your career development