Product Marketing Manager - Partner Chains
IO Global, United Kingdom
Job Description
Summary
We are seeking a dynamic and experienced Product Marketing Manager to join the Partner Chains team at IOG. As a Product Marketing Manager, you will be experienced with hi-tech international B2B and B2C marketing, and will have experience of blockchain, or time spent in supporting disruptive or emerging technology. With Partner Chains you will play a crucial role in developing and executing marketing and community engagement activities to drive the adoption and success of our first-of-a-kind sidechain blockchain.
You will collaborate with cross-functional teams within the Partner Chains organization, including product, engineering, marketing, and legal; as well as with teams in Input Output Group (IOG) to ensure our solutions are effectively positioned, communicated, and differentiated in the market.
You will work across strategic planning, content development, research and campaign execution activities; as Partner Chains campaigns move from ideation into execution. You will be comfortable, and embrace the opportunity to work across the full spectrum of activities involved in launching new and innovative products to market.
Main Objectives
- Understanding our prospective and priority users and developing product positioning that speaks to their needs and pain points.
- Plan and manage go-to-market initiatives at all stages of the product lifecycle (i.e. pre- and post-launch).
- Provide creativity and thought leadership in imagining how Partner Chains can engage users and the community through different channels and formats.
- Manage the full lifecycle of product launch activities across ideation, campaign planning, content creation and marketing execution.
- Create tailored and relevant marketing materials, with compelling and differentiated messaging, for different Partner Chains stakeholders.
- Coordinate activities with Product, Engineering, Social and Legal teams to ensure product marketing initiatives are delivered to the highest standards.
- Use their knowledge and insights to provide continuous feedback and ideas to help improve Partner Chains as a product and as a company.
- Where appropriate, be a spokesperson and advocate for Partner Chains on social channels, at events, or with colleagues from IOG.
Duties
Research amp; Analysis
- Stay up-to-date with industry trends, the competitive landscape, and latest sidechain technology.
- Understand the competitive and community landscape and identify target markets, customer needs, and competitive positioning.
- Understand and represent the voice of the customer in interactions with internal and external stakeholders.
- Monitor and analyze key performance indicators (KPIs) to evaluate marketing campaign effectiveness and make recommendations for what we can improve in the future.
Campaign Design amp; Content Creation
- Develop and execute comprehensive product marketing strategies to drive awareness, adoption, and revenue growth for Partner Chains.
- Create compelling product positioning and messaging that effectively communicates the value and unique features of Partner Chains to various customer segments in Web2 and Web3.
- Collaborate with the product management team to gather insights and provide feedback for product development, ensuring alignment with market demands and customer needs.
- Develop high-quality marketing collateral, such as product presentations, datasheets, case studies, and white papers, to support sales enablement and lead generation activities.
- Support creation of compelling and engaging content for social media, including video, audio, blogs, community calls and other innovative formats. Including working with the Partner Chains advisory board members to create further unique content.
- Work closely with the marketing and developer relations teams to create resources to support sales, community and partnership activities.
Campaign Execution
- Plan and execute go-to-market campaigns for upcoming Partner Chains launches (DevNet, TestNet, MainNet) across social media, web and events, in collaboration with others in the Marketing function.
- Drive demand generation initiatives, including digital marketing campaigns, content marketing, webinars, and events, to generate leads and increase product adoption.
- Play an active role in engaging the Cardano, Web3 and Web2 communities at events, conferences, virtual stages and through other social media channels.
Leadership
As Leaders it is our responsibility to motivate, develop and progress our fellow team members. There is a need to communicate openly with all members of the team, across functions, and address any issues head on and not sh