About us
Founded in 2016, Colorintech was started with the belief that a more inclusive tech industry is better for products, innovation, and employees - and leads to a larger generational impact when it comes to wealth creation and closing opportunity gaps.
Since then, Colorintech has been focused on one mission - to make Europe the most inclusive tech hub in the world. We do this by building programs that create access to some of the world’s most innovative companies for underrepresented talent.
In 2020, we launched Black Tech Fest - a multi-day festival that celebrates and showcases Black technologists and enables individuals to connect with the world’s leading companies. Streamed globally to over 20k people, and attended by over 5k in person we are keen to grow the brand and event, and this role is pivotal to that.
The role
We’re looking for someone special to join us as our Head of Brand and Marketing for the Black Tech Fest brand. Someone who can articulate our vision, develop an impactful brand identity and create content that engages and excites our community. You’ll be reporting to our founders but will have a lot of autonomy to make your mark, whilst being supported by a great team, a social media coordinator and freelance support as needed.
Responsibilities
- Craft and own Black Tech Fest’s brand positioning and engage our community through impactful storytelling
- Manage the global tone of voice of the brand, ensuring it is consistent across channels and relevant for our target audiences
- Work cross-functionally to make sure that all marketing initiatives are fully integrated and on-brand with our corporate partners and programming
- Develop and oversee the creation and delivery of organic content, brand assets and marketing amp; campaign materials
- Manage and develop a team consisting of freelancers and 1x social media coordinator
- Collaborate with our corporate partners and wider stakeholders to develop Black Tech Fest’s presence and bring the strategy to life
- Managing budgets and campaigns across all non-digital and digital channels to drive strong return on investment
- Creating and executing a performance marketing strategy amp; execution plan ensuring successful optimization for key traffic KPIs via paid, organic amp; own media channels
- Implementing marketing automation and lead generation strategies
- Evaluate your strategy against brand objectives and audience data and provide strategic insight and guidance about ongoing brand development
- Report performance on a weekly, monthly and quarterly basis, highlighting opportunities or trends for continuous improvement to internal and external stakeholders
Requirements
You’ll be a great addition to the Marketing Team if you:
- Are passionate about Diversity, Equity, Inclusion and innovation
- Have a solid background in brand and content marketing - ideally within a media or advertising agency environment as well as within hyper-growth businesses
- Have a keen and demonstrable cultural interest in the Black Community
- Have an excellent understanding of marketing/PR concepts and a proven track record in practical and successful execution.
- Can manage alignment across multiple stakeholders and prioritise a broad and complex scope of work from ideation to delivery to performance analysis
- Have a strong capacity to build strong working relationships both internally and externally
- Experience of operating in a dynamic, constantly evolving environment on both an operational as well as strategic level.
- Excellent storytelling, copywriting, and content strategy skills
Typically you’ll have track record of excellence in building a brand that stakeholders respect and love through powerful campaigns and impactful content
Benefits
- 32 Days Annual leave
- Learning and development tailored to your role
- An environment with flexible working options
- A culture encouraging inclusion and diversity
- A technology/equipment allowance to ensure you have everything you need
We are a Remote-first organisation with an office HQ in Central London.
Permanent, Full time.
We welcome a conversation with you about flexible working options available at Colorintech
Compensation package
40,000 - 48,000 + Performance related bonus
Candidates should have full eligibility and ability to work in the UK without visa sponsorship