Content Marketing Executive
Petlab Co., United Kingdom
Job Description
Title: Content Marketing Executive
Location:UK Hybrid 2 days a week in our central London Office
Position: Perm
About Petlab Co:
PetLab Co. is the world’s fastest-growing pet supplement business. Launching in 2018, we successfully achieved a 9-figure revenue in 2022 without any external funding. We have a loyal community of loving pet parents and over 2.2 million happy dogs whose lives have been positively impacted by our innovative products. Our team is vibrant, fast-moving, and customer-driven where high-performers are valued and rewarded. And it is the ideal place for an ambitious, hardworking, animal lover who wants to progress their career rapidly.
About the role:
We are currently seeking a proactive Content Marketing Creator to join our Content Marketing Team. As a Content Marketing Creator, you will play a pivotal role in driving our content strategy. Your responsibilities will include taking charge of creative ideation and production for various social media channels, such as TikTok, YouTube, Instagram, Twitter, and LinkedIn, all geared towards achieving certain platform-specific objectives. Additionally, you'll be tasked with delivering insightful, data-driven reports on the results of your efforts.This is an amazing opportunity for someone to join a growing team with excellent career progression prospects. The team has grown their social form 0- to over one million followers in 18 months and we’re not done yet!
We move and think fast so it’s important that you are able to thrive in a fast-paced environment and are happy to roll up your sleeves to do whatever it takes to support the team in every way possible. If that sounds exciting - we would love you to join our pack!
What you will do:
- Develop and execute a creative pipeline for each channel (TikTok, Instagram, YouTube, Twitter, LinkedIn, and more), using briefs to execute the marketing calendar
- Research and write engaging, targeted and valuable content, driving specific performance objectives with different audiences.
- Oversee end-to-end content creation from ideation to production, ensuring efficient and timely delivery and contributing to achievement of specified objectives
- Provide clear reporting insights on key KPIs to the senior team, using data to assess and optimise performance by each channel.
- Provide detailed feedback to the creative team on performance of creatives, empowering them to further optimise their work.
Requirements
What you will need:
Essential Criteria:
- Strong experience in driving social media growth organically across different channels (Facebook, Instagram, TikTok, YouTube)
- Experience in writing compelling copy
- Strong understanding of social media trends
- Ability to analyse social media data and report on findings
- A passion for all things social media, a desire to experiment with new tactics, and a commitment to staying updated with industry changes.
- Willing to both challenge and be challenged.
- Ability to work in a fast-paced environment
- A positive and collaborative attitude
What you could also have:
- An understanding and appreciation for the wider marketing funnel and how channels work together for success.
- An understanding of Premiere Pro/Final Cut/Photoshop
- Experience in social media presenting
- Experience in a DTC or ecommerce-based business
Benefits
- Private Health Care through Vitality
- Generous Annual Leave - 28 days + public and bank holidays
- Flexible Working Hours We focus on results and trust people to manage their time, whether working from home, while travelling, or in the office!
- Help@Hand Employee Assistance Programme
- Royal London Pension Scheme We offer a workplace pension scheme with one of the UK’s leading providers of group pensions. With an employer contribution of 5%!
- Enhanced Maternity / Paternity / Adoption Leave because time with new family members is important!
- Puppy Therapy working in partnership with Paws in Work to provide a boost of oxytocin twice a year.
- Generous Learning and development budget We always want you to keep learning.
- Free breakfast, fruits and snacks refuel and revitalise with free munchies in the office.
- Working Environment dogs are welcome!
- Life Assurance In the event of your death, while employed by us, your chosen beneficiaries will be provided with a tax-free lump sum equivalent of four times your basic salary.
- Gympass All in one subscription bringing you the largest selection of gyms, studios and apps.
- Electric Vehicle Scheme Employees sa