Senior Product Marketing Manager (B2C)
Student Beans, United Kingdom

A little bit about us

The world’s leading student loyalty network and accredited ‘Great Place To Work’,

Student Beans produces award-winning technology for the biggest retailers on the planet, connecting them with the youth market. Featured in The Sunday Times Tech Track 100 2020, a list of the fastest-growing private tech companies in Britain, we’re always innovating to offer new solutions that satisfy our consumers, drive ROI for our clients and create an empowering workplace for our employees.

Equity, Diversity amp; Inclusion at Student Beans

Because this part deserves a place at the top of the job ad

Here at Student Beans, we’re working hard to grow an inclusive, diverse and respectful group of people we’re proud of. Accountability plays a big role in our company values, and we’re totally honest, open and transparent about our EDamp;I efforts. This is why we’ve made our commitments and internal statistics visible for everyone to see here. Our ever-evolving culture is defined by our people, and it’s all part of #LifeAtSB.

Research shows that while men apply to jobs when they meet 60% of the requirements,women and those in underrepresented groups tend to only apply when they tick every box. We don’t think you should have to tick every box. We value your uniqueness,and it goes without saying that all applications are welcome, even if you don’t think you fit the criteria.

If you need any adjustments to support you with your application, just drop us an email at .

About the role

As a result of our incredible success and growth, we are looking for a Senior Product Marketing Manager to join us. Your goal will be to position Student Beans as the best product to help students save, thrive and strive. You will become the go-to expert on our users and will leverage user insights to help inform how we communicate with them.

Responsibilities include:

• Develop positioning for our retention features and craft value propositioning messaging for key features and for the Student Beans App
• Influence Product teams to ensure delivery of minimum marketable features
• Build and deliver go to market plans to increase product adoption
• Understand and map the user journey to identify areas of opportunity to better communicate with our users
• Work with our analytics team to measure each experiment, document and socialise learnings, and develop next steps toward bigger wins
• Manage ASO agency
• Mentor and coach the wider team on Product Marketing challenges

Requirements

A little bit about you
We’d really like to hear from you, if you have

• 6+ years experience in growth marketing with a focus on managing product marketing projects
• Storyteller - you have deep empathy for users and are able to adapt how you communicate to best reach and engage different audiences. You can bridge quantitative and qualitative insights and build an effective message.
• Demonstrate self-motivation, independent initiative and creative problem-solving
• Experience in implementing customer segmentation strategies to maximise impact on business metrics
• You have experience in promoting app via ASO and CRM programs
• Good command over CRM tools like Braze, Mapp, Iterable etc. is a bonus as well - understand what sort of targeting can do with these tools
• You have experience with marketing data visualisation tools like Looker

Benefits

Life at Student Beans

Let’s take a look at just a few things that make Student Beans an amazing place to work

Competitive salary.

Unlimited holiday. We strongly believe in a healthy work life balance, so we don’t cap the number of paid time off days you take. By doing this, we hope to help promote a sustainable way to work while maintaining your health and wellbeing.

Accredited 'Great Place To Work’ company in three categories https://www.greatplacetowork.co.uk/workplace/item/3545/Student+Beans

Remote first working environment, meaning you’re not obligated to come into the office, you can choose the environment you think you excel best in.

Flexi-time, including Flexi Friday which gives you the opportunity to finish at 1.30pm.

Focus on welfare, including gym memberships, wellness challenges, mental health first aider and health cash plan.

Incredible partnership discounts for the biggest brands in the world. Google, Apple, Ted Baker, GymShark, Domino's and Uber to name a few!

Commitment to personal development and career growth. Think learning budgets, coaching workshops and progression plans.

200 work from home set up allowance to put towards your home office.

Want

Job Rewards and Benefits