Digital / Email Marketing Manager
Outfund, United Kingdom

Outfund is a Series A funded FinTech with a maturing product, operating in 7 geographies with several hundred customers. We help evolving businesses supercharge their growth by offering a fair, fast and easy way to apply for investment... and now we are growing ourselves! We are seeking ambitious people to join us in championing our smart, tailored, data-driven funding solution and become an integral part of our early-stage but quickly expanding fintech company.

We are looking for an experienced Digital Marketing Manager / Email Marketing Manager to join our team, focusing on the planning and execution of global email campaigns and supporting other marketing activities communications, ppc, social and sponsored content.

If you’re a creative data-driven marketer with experience in email, CRM management and other digital media tools and are excited to work on innovative projects we encourage you to apply. As an ideal candidate you will be a strong communicator, able to multitask and sweat the details.

Responsibilities:

• Develop and execute end-to-end email marketing campaigns, including planning, content creation, scheduling, and deployment.
• Create engaging and targeted email content, including newsletters, promotional campaigns, and automated workflows.
• Manage CRM lists, segmentation, and personalisation strategies to optimise campaign effectiveness.
• Collaborate with cross-functional teams to align email campaigns with overall marketing objectives, product launches, and seasonal promotions.
• Conduct A/B testing and analyse campaign performance metrics (open rates, click-through rates, conversions) to optimise campaigns for maximum ROI.
• Stay updated on industry trends, best practices, and emerging technologies in email marketing to implement innovative strategies.
• Use marketing automation tools (such as HubSpot, or similar platforms) to manage campaigns and workflows effectively.
• Deliverability and email performance across outbound campaigns
• Hubspot experience preferable

Requirements

• Proven experience in email marketing, preferably in a similar role or within a digital marketing team.
• Proficiency in email marketing platforms, CRM systems, and marketing automation tools.
• Strong understanding of email marketing KPIs and experience in analysing campaign performance data.
• Excellent copywriting skills with a keen eye for design and user experience.
• Ability to work both independently and collaboratively in a fast-paced environment.
• Strong analytical mindset with the ability to interpret data and draw actionable insights.
• Up-to-date knowledge of email marketing best practices, trends, and compliance regulations.

Benefits

Job Rewards and Benefits