Head of Brand
Paired, United Kingdom

Our romantic relationship with our partner is one of the most important parts of our lives, but building and maintaining a happy relationship over time can be challenging. We want to make the journey easier.

We believe in the daily practice of love, and through our award-winning mobile app launched in October 2020, we've been helping couples connect in a fun, effective, and affordable way. Recognized as one of Google's Best Apps of 2020 and Apple App of the Day in January 2023, we proudly serve over 250,000 users daily, establishing ourselves as the #1 player in the relationship management category.

We’re looking for an experienced brand marketer to help us create a new category of digital products for couples and establish Paired as the ‘go-to’ brand in this space.

Responsible for developing and articulating our brand story, you will help to make Paired a globally recognised and trusted brand. You will also build and lead the brand marketing team across PR, partnerships, campaigns, copy and social media.

Responsibilities

• Deliver increased brand awareness, consideration and trust amongst Paired’s key audience groups in our core market, the US
• Evolve and own Paired’s brand purpose and identity
• Maintain and update our user segments and personas; understand who we are targeting and their main characteristics
• Develop rich customer insights via market research and internal surveys, to understand attitudes and barriers towards relationship care, and to inform ongoing creative and message testing
• Develop Paired’s brand strategy, ensuring our purpose drives good quality decision-making across channels
• Develop and lead campaigns with the goal of bringing awareness to our category and our brand and make couples talk about us
• Act as chief storyteller, ensuring our company mission and USPs are clearly articulated in the most compelling way
• Ensure we have the right tools in place to monitor brand performance across markets and inform ongoing improvements and creative thinking
• Ensure a consistent brand experience across marketing and product touchpoints by acting as the brand expert within the business, sharing insights, best practise and results

Requirements

• 7+ years experience as a brand manager with at least 2 years experience in a leadership position, looking for an opportunity to scale a global, mobile-first business
• Experience working for a global brand, ideally within a scale-up and/or subscription-based business
• Experience developing viral or gorilla brand campaigns
• Excellent knowledge of the US market
• Track record of increasing brand awareness for a specific brand
• Experience working with PR and developing interesting stories
• A brand strategist, with the ability to connect creativity with business results in a tangible way
• Knowledge of social media channels and experience leveraging them for brand awareness
• Good analytical skills, experience running market research and turn insights into actionable next steps
• A great communicator and copywriter who loves meeting and working with a diverse range of people
• An inspiring storyteller with the ability to bring others on a journey
• A valid European or USA working permit or passport (no sponsorship requirements)

Benefits

• Yearly salary between 85-95K (role is available in other markets, the salary will be slightly adjusted to the cost of living in your country)
• Significant stock options
• Fully remote work setup, based in the US (East Coast) or Europe (1 hour of London time)
• 3x company offsites every year (e.g. in Malaga, Florence, Lisbon...)
• Subsidised co-working space
• 25 days annual leave (+public holidays)
• Yearly learning budget of 1,000 / 1,150
• Enhanced maternity and paternity leave
• Comprehensive health insurance
• Opportunity to help millions of people with their relationship

1. Application Review - We’ll review your application as soon as possible to assess your qualifications, experience, and motivation
2. Initial Call - Our People team will reach out to have a conversation with you about your background and the role
3. First Interviews - You’ll have two interviews, one with our CMO Gessica, and one with our CEO Kevin
4. Task - We’ll send you a task to complete at home to assess your creativity to brand topics
5. Team Interviews - The final step involves interviews with different team members you would be working with on a day-to-day basis

• Our core value is championing relationships. Our app was built to serve all couples regardless of culture, gender, sexual orientation, and ethnicity
• W

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