Product Manager (Customer and Marketing)
carwow, United Kingdom

About Carwow

We’re Carwow. The car-changing experts for life-changing moments. Whether buying, selling, or (car) window shopping, we aim to give people total confidence in their choice.

We kicked off our journey as the ultimate matchmaker for car reviews, helping everyone pick their perfect ride. But we soon realised this wasn’t the destination - it was just the first leg. Why stop there when we could also help them get a great price?

So we decided we wanted to revolutionise selling cars, just like we did with buying them. That's when we introduced our game-changing 'sell my car' product.

Today, our dedicated team of over 350 experts across the UK, Germany, Spain and Portugal look after over 12 million active users (and an ‘excellent’ Trustpilot rating).

And we’ve got plenty left in the tank.

Working Here

So, what does Carwow look like under the hood?

We’re always driving forward, and our people love what they do and love working together. Our goal is to empower our employees to discover their passions, create common ground, and take control of their careers with confidence.

We regularly fine-tune our hiring process to ensure fairness and all Carwowers receive comprehensive DEamp;I training. Our Diversity Committees, led by our fantastic employees, fuel internal education, help out our local communities, and champion initiatives for our customers.

We’re also Flexa100 nominated and aim to be the go-to place for changing cars. We’re proud to say we’ve got an impressive employee average engagement score of 8.5/10!

Bonding as a team is important to us - whether we're rocking the Carwow Olympics worldwide, playing drag bingo for Pride Month, taking part in beach clean-ups or rallying on the Padel court, there’s always something to bring us together.

Fancy a life-changing career from the car-changing pros? We’d love you to join us on our journey.

About the role

We are on a mission to make car changing simpler for everyone and are now building out a marketing-focused product team to help deliver on this promise across our platform.

Reporting into our Head of Customer Marketing, you will play a leading role in helping develop our product strategy to offer a better and more seamless car changing experience to our millions of customers.

The successful candidate will be responsible for overseeing our product lifecycle with a specific focus on driving cross-sell across car changing products from ideation and development to launch and ongoing optimization.

They will also be charged with helping Carwow accelerate our marketing capability - including the implementation of marketing tech to help improve the profitable acquisition of new customers and improved monetisation of existing customers.

The Customer Marketing Product Manager will collaborate with cross-functional teams, gather and prioritise product requirements, and ensure that the product roadmap aligns with the overall business growth strategy.

What you’ll be doing

• Develop and maintain a clear cross-sell focused product strategy aligned with the company's marketing strategy.
• Create and manage the Customer and Marketing product roadmap, ensuring it reflects customer needs, market trends, and business priorities.

• Work closely with the broader Customer and Marketing team to gather and prioritise product requirements.
• Utilise relevant customer insight and competitor analysis to identify opportunities and threats- working closely with our inhouse research team.
• Translate customer and business needs into detailed product requirements and user stories.

• Collaborate with the engineering and design teams throughout the product development lifecycle.
• Ensure timely and successful delivery of high-quality products.
• Act as a bridge between technical and non-technical teams, facilitating communication and understanding
• Establish a rigorous measurement framework to assess performance of key product initiatives and work closely with Product analytics to develop a testing framework to drive further optimisation.

Requirements

What you’ll need

• Proven experience as a Product Manager or in a related product management role.
• Strong understanding of product development processes and methodologies.
• Excellent communication and interpersonal skills.
• Ability to analyse data, make informed decisions, and drive results.
• Familiarity with agile development methodologies.
• Strong organisational and project management skills.

Benefits

What's in it for you

• Hybrid working that works around you (currently two days in the office, three from home)
• Compet

Job Rewards and Benefits