Product Marketing Manager
Thomas International, United Kingdom
Job Description
About Thomas
At Thomas, we envision a world of limitless human potential achieved through deep self-awareness and strong connections among individuals. With over 40 years of experience, we have been at the forefront of providing talent assessment platforms that assist businesses worldwide in recruiting, retaining, and developing exceptional talent.
But now, it's time for a change...
The future of work is undergoing a remarkable transformation, and Thomas is determined to break free from its origins as a "traditional" assessment provider. We are embarking on an exciting and bold journey to redefine how people interact in the workplace, setting new standards for the application of people science.
To enable this shift, Thomas has introduced a new work superpower: Team Interaction Optimisation (TIO). We equip individuals with actionable insights about themselves and each other. TIO empowers every one of us to become a better colleague, teammate, or leader.
Job Purpose
We are seeking a Product Marketing Manager, to join our Product Experience team. Reporting to the Director of Product, you will be instrumental in building a strong product marketing function and capability, supporting the entire product and go to market process from problem definition through to solution design and delivery.
Working with the other core disciplines in Product Product Management, UX, Engineering and Science you will embed yourself in the continuous discovery process, understanding the problems we are solving for customers and the solutions we ultimately craft to solve them in the Perform Platform.
Drawing on this depth of knowledge you will be responsible for bringing the Perform value proposition to life for our customers and users, through compelling marketing and engagement strategies that drive adoption and growth of the platform and Thomas as a category leader.
What's in it for you...?
By joining us, you will shape an entirely new category and transform how organisations understand their people. This presents a unique opportunity for personal growth both within Thomas and in the broader industry. You will inspire confidence in our strategy and approach among customers, partners, industry leaders, and external stakeholders.
Moreover, you will be an integral member of one of the most progressive product teams in existence. Our team operates with transparency, maturity, and agility, embracing a continuous discovery approach to product development. We foster collaboration with our teammates in other disciplines and functions, including marketing, sales, customer success, legal, People, and finance.
That being said, we acknowledge that this role requires resilience and adaptability as we undergo significant organizational transformation. High emotional intelligence and influential skills are paramount, as are leadership behaviours centred around humility, ambition for others, and a commercial mindset. Your pragmatism and ability to influence others will play a crucial role in achieving our ambitious goals.
Key Responsibilities
- Work with your colleagues in the Cross Functional Teams to understand the problems being surfaced in the product discovery process
- Participate in prospect and customer calls to understand how the value proposition is being delivered and understood and how our customers are getting value from the solutions we build
- Undertake competitive and market research to bring relevant industry/sector insight into the discovery process and to inform our messaging and positioning
- Participate in and monitor the activity and outcomes of the experiments and beta programs we run, including gathering feedback from sales and customer success teams and reporting these back into the business.
- Work closely in partnership with your colleagues in Marketing (Digital, content, Partner and Lead generation) tracking and reporting on the success of value propositions/campaigns that you create
- Work closely with your colleagues in Content and Enablement to ensure we have compelling ‘self-serve’ tools and support materials that speak to our overall proposition
- Work closely with colleagues in data analytics/BI to map and track product metrics to understand growth levers for increasing platform usage
Requirements
- Relevant experience in a progressive Product Marketing role, within a B2B SaaS solution provider
- Ideally experience in the HR/People solutions sector
- Proven capability of taking new, emerging products to market
- Excellent written and verbal communication skills
- Familiarity with modern progressive product management techniques
- Take a process orientated approach
Personal qualities
- Outgoing natural ability and desire t