SEO Account Director
Visualsoft, United Kingdom
Job Description
This position is initially a 9-month Fixed-Term Contract with possible extension.
We're on the lookout for a talented SEO Account Director to help support and grow our Online Marketing department.
This position can be based on our Stockton HQ, Newcastle or Manchester City Centre sites, on a hybrid basis.
As an SEO Account Director you will be responsible and accountable for the success and delivery of Visualsoft's SEO service. You will own a portfolio of SEO clients and become the go-to key relationship stakeholder for SEO. Relationships and client centricity is key as your key objective is to grow your portfolio's return ensuring the SEO product/service is innovative, efficient and delivered to the highest possible quality.
The SEO Account Director will lead and ensure implementation of the client portfolio across all relevant platforms to the product/service, constantly delivering ROI. By utilising the latest ‘best in class’ technology and leveraging partnerships to drive excellence the SEO Account Director will put the client first reacting and adapting when required with a strategic mindset.
Strategy and impeccable execution is key to the role, ensuring that clients benefit from the SEO service and have a clear and transparent view of the work carried out.
- Overall responsibility for client portfolio SEO relationship
- Overall responsibility for client portfolio retention
- Overall responsibility for client portfolio happiness, measured by NPS amp; CSAT.
- Maintain highest standards of SEO implementation and execution
- Continuously strive to produce the highest results for Visualsoft clients via SEO
- Coach, mentor and train other Visualsoft staff members to produce the highest quality SEO work for clients.
- Constantly strive to improve and maintain processes and procedure documents
- Be the go to within your client portfolio for all things SEO
- Identify and execute client training raising SEO understanding where required
- Maintain and increase efficiency of the execution and implementation of SEO across your client portfolio
- Develop the service offering to maintain best in class standard
- Responsible for commercial growth of the client portfolio using SEO
- Identify and assist with sales opportunities within your portfolio
- Handle and prepare sales documentation and sales pitches within your portfolio
- Lead, speak and engage at external events and conferences
- Maintain expert knowledge at the forefront of SEO. Stay up to date with emerging tech and trends
Duties amp; responsibilities
Client Portfolio Relationship
- Nurture and own the relationship of your portfolio of clients.
Portfolio Retention
- By utilising your relationship with your portfolio ensure client retention is at an all time high and best in class.
Maintain amp; Promote Highest Standards of SEO
- The execution of Visualsofts services must be impeccable, this ensures all clients are serviced fully and efficiently, but also to the best of Visualsoft’s ability at all times.
Client Happiness
- Measured by Net Promoter Score (NPS), utilise your relationship and generation of results to ensure NPS is constantly high.
- Client Satisfaction Surveys (CSAT) will be conducted at all available touch points, as Senior SEO Account Director it is imperative that your client portfolio gives positive responses.
- When NPS or CSAT scores are not as desired, appropriate action must be taken leveraging your relationship and the work Visualsoft carries out.
Strive for Client Results
- Continuously strive to produce the highest results for Visualsoft clients via SEO.
- Take full ownership and accountability for all results, implementing change where required to improve.
Control amp; Own SEO Strategy
- Devise and own best in class SEO strategies of your portfolio of clients.
- Ensure positive and negative results are shared across the business with relevant key stakeholders to benefit other client portfolios.
- Implement industry leading strategies, even first to market where beneficial.
Requirements
This role requires someone with exceptional communication and client relationship/management skills and who is an absolute expert within the SEO industry.
The ability to lead clients and work alongside high performing teams influencing clients and internal stakeholders is essential, using technology and industry leading practices.
Essential
- Extensive proven experience either agency or client side specialising in SEO<