Client Development Manager (CDM)
Feefo Holdings Ltd, United Kingdom
Job Description
Feefo helps both consumers and businesses make the right decisions.
Founded in 2010, Feefo works with 6,000+ brands worldwide to collect reliable and constructive reviews they can learn from and display. We invite confirmed customers to leave feedback, which results in reliable, fake-free reviews, so consumers can learn how people like them feel about different products and services. And companies can discover what they’re doing right, and where they can improve. This allows Feefo’s clients to create transparent, trusted relationships and deliver exceptional services that their customers can depend on - every time.
We’re a team of technology specialists, industry experts, and multi-lingual client services champions that operates across various sectors, including travel, retail, automotive, and finance. Feefo’s bespoke artificial intelligence, business insight, review software and compliance solutions help increase client sales and reduce churn. As a Google Premier Partner, our clients can improve their search and paid conversion rates too.
We are proud to work with companies, large and small, from household names to local heroes.
To learn more visit: www.feefo.com, LinkedIn, and Twitter.
The Client Development Manager (CDM) holds accountability for formulating and executing the strategy to identify and generate commercial opportunities. This individual is focused on fostering the growth of existing client revenue within a designated portfolio. The role involves making decisions to enhance product adoption across our client base, working in tandem with the relevant Customer Success Manager (CSM) team member.
While the CSM remains responsible for the utilisation of our platform and products, as well as maintaining ongoing client relationships, the Client Development Manager assumes a pivotal role in steering the overall client development strategy. Both the CDM and CSM collaborate closely to proactively identify and generate leads within their specific portfolios, leveraging their collective expertise.
The Client Development Manager takes charge of researching and targeting potential opportunities within the assigned book of business, collaborating closely with the CSM team. As the designated Subject Matter Expert on Feefo products, encompassing both existing offerings and those outlined in the Feefo product roadmap, the CDM spearheads efforts to drive new product adoption and grow revenue, thereby contributing significantly to overall client retention.
They excel in liaising with clients, including senior-level and mid-level customers, effectively communicating our product suite, and initiating upsell deals with decision-makers. They provide constructive feedback to internal teams, ensuring continuous improvement and alignment with client needs.
The CDM strategically aligns Feefo products with specific sectors, enhancing upselling opportunities and demonstrating creativity with regard to opportunity generation.
They will actively support the Client Development Consultant in various aspects of line management, including issue resolution, handling commercials, conducting regular one-to-one meetings, and overseeing personal development.
Responsibilities:
- Manage a Client Development Consultant to cultivate revenue growth within the existing client base and contribute to overall client retention.
- Responsible for aligning product strategies with specific sectors to enhance upselling opportunities.
- Assist the Business Development Director in setting measurable targets and activity key performance indicators for the Client Development Consultant.
- Provide regular reporting and forecasting to Senior Management, ensuring transparency on team performance.
- Undertake line management duties where required, including recruiting, objective setting, appraisals, and performance management for the Client Development Consultants.
- Collaborate closely with Customer Success Leadership to foster effective working relationships and knowledge sharing between the Client Development Consultant and Customer Success Managers.
- Support the Client Development Consultant in increasing product adoption and the number of products within their specific client portfolios.
- Attend key face-to-face client meetings, providing continual coaching and feedback to enhance client relationships.
- Collaborate with the Marketing and Customer Success teams and Business Development Director to devise marketing materials and tools that support client development.
- Commit to continuous self-development, actively learning about Feefo products and new features to better assist the team.
Requirements
EXPERIENCE PREFERRED
- Bachelor’s Degree / Master’s Degree in a business setting.
- Strong people management skills including coaching a