Digital Account Manager
Rentokil Initial, United Kingdom

The purpose of the role is to ensure alignment across the Digital Marketing Strategy and the Regional/Local digital initiatives with a focus on day-to-day interaction with our regions and markets. The Digital Account Manager will act as the gatekeeper for the Digital Marketing Team and the primary point of contact for the Regional/Local Marketing Teams. The role-holder will also be accountable for all digital marketing service delivery and will be responsible for Regional/Local stakeholder management.

Working with the Senior Digital Marketing Lead and the wider team, the role-holder will facilitate the day to day execution of a significant transformation of our digital estate; which will provide a platform to support the future growth of our digital brand presence and ultimately drive organic revenue growth.

Key Accountabilities:

Strategic Alignment and Lead Project Delivery

• Ensure that a balance is always made between the needs of the regions and the capability for M amp; I to service the regions as needed - you will be both a voice for our region and our team. You will need to know how to connect the needs and demands of the business with the strategic direction we're setting out - having a strong commercial acumen is key to success in this role - knowing what the company needs to do in these regions to grow through digital marketing
• Support the day to day execution of the Digital Marketing strategic projects
• Liaise with Regional/Local Marketing Teams to ensure that all digital activities are aligned with the digital marketing strategic direction and coordinate the delivery of these projects with the internal Digital Marketing Specialist Teams.
• Being able to translate tactical requests into strategic workstreams

Requirements

3+ years experience as a Digital Account Manager (or operating at this level) in a Digital Marketing Agency or within a non-Agency role, demonstrable experience managing, coordinating and facilitating services across departments and functions to

internal stakeholders would be a distinct advantage.

Demonstrated experience in delivering complex global programmes in a highly matrixed organisation.

Experienced in working with ambiguity in a fast-paced reactive environment.

Hands-on digital marketing exposure with experience in several of the following areas:

Developing and implementing digital marketing strategies, including Search Engine Optimisation (SEO) and Pay Per Click (PPC), social media advertising, email marketing, display ads

Building and maintaining a brand’s presence across multiple social media channels

Measuring key performance metrics, including website traffic, audience engagement, service quotas, bounce rate and ad spend return on investment

Preparing reports on the performance of marketing campaigns

Using analytics software to identify customer touchpoints and assess end-to-end customer experience across a range of digital channels

Experience in Regional/multi-country or global stakeholder management and delivering complex digital marketing projects.Commercially focused with an ability to balance commercial outcomes and customer needs.

Benefits

• 23 days holiday
• Competitive Salary
• Bonus
• RI Rewards
• Hybrid Working
• Free carparking

Job Rewards and Benefits