ICB (Waterproofing) Ltd
We are one of the UK's leading suppliers of Waterproofing solutions, predominantly for flat roofs and we are looking for a passionate and experienced Marketing Manager to join our team in Poole, Dorset.
This is a permanent position, salary DOE.
Working hours: 39 hours per week, Monday - Thursday 8.30am - 4.30pm / Fri 9.00am - 4.00pm
Key Responsibilities:
Additionally, in fulfilling the above responsibilities, supervise and assist with Sales Support, liaise with clients, architects, surveyors, contractors, and other relevant individuals or organisations associated with promoting ICB and its products and services.
Requirements
Essential:
· Strategic Thinking: Ability to develop and execute strategic marketing plans in alignment with company objectives.
· Leadership: Strong leadership skills to effectively lead and manage a team of marketing professionals.
· Communication: Excellent written and verbal communication skills for conveying ideas clearly and effectively.
· Creativity: Strong creative skills to design impactful marketing materials and campaigns.
· Analytical Skills: Proficiency in analysing data and interpreting metrics to measure the effectiveness of marketing efforts.
· Digital Marketing Expertise: In-depth understanding of digital marketing channels, including social media, email marketing, PPC, SEO, and website optimisation.
· Project Management: Ability to manage multiple projects simultaneously, prioritise tasks, and meet deadlines.
· Collaboration: Proven ability to collaborate cross-functionally with other departments and external stakeholders.
· Customer Focus: Understanding customer needs and preferences to develop targeted marketing strategies.
· Adaptability: Flexibility to adapt to changes in the market and industry trends.
· Knowledge of marketing software such as Adobe InDesign, Canva, Spotler and Photoshop
Desired:
· Experience with CRM Systems: Familiarity with Customer Relationship Management (CRM) software for managing customer interactions and data.
· Event Planning Experience: Experience in planning and executing industry events to generate leads and enhance brand visibility.
· Budget Management: Experience in strategic budget planning and management for advertising and promotions.
· Knowledge of AI and Marketing Automation: Understanding of AI platforms and marketing automation tools to streamline marketing processes and improve efficiency.
· Industry Knowledge: Familiarity with the construction/roofing industry and market trends relevant to the company's products or services.
· Public Relations Skills: Experience in managing press releases and media relations to enhance brand reputation.
· Content Marketing Skills: Ability to develop engaging and relevant content for various marketing channels.
Benefits
In return, we are offering the successful candidate an attractive salary, 25 days a