Creative Copywriter
Lyst, United Kingdom
Job Description
Lyst is a global Fashion Tech company and premium shopping app, founded in London in 2010 and catering to over 200M shoppers per year. We offer our customers the largest assortment of premium amp; luxury fashion items amp; products in one place, via an assortment of 8.5M+ items from over 17,000 of the world’s leading brands. We are a scale-up business with a current team size of c.150 people in London, combining an agile mentality with a proven business model and over a decade of experience. This provides a balance between foundations and structure, and autonomy and pace.
At Lyst we obsess over the customer, providing a search amp; discovery experience which offers inspiration, fulfilment, and personalisation. We believe that fashion is amazing but shopping for fashion often isn’t, and use our technology, data and creativity to bring more joy, greater choice and fewer fails. Our mission is to help fashion shoppers make better decisions and help fashion partners find better audiences as the category-leading destination for every fashion shopper. Lyst has raised over $160m from leading investors including Accel, Balderton, Molten Ventures, Fidelity International, and LVMH.
We are looking for a Creative Copywriter with relevant, commercial copywriting experience to join our Brand team. This is a great opportunity for someone who wants to make a mark in a small but high-performing team, building a unique fashion content offering in an extremely fast-paced environment.
The ideal candidate is a skilled, fashion-literate writer who is both creative and commercial. Building on Lyst’s unique brand positioning in the market, your copy will strengthen and articulate our distinct tone of voice, representing the intelligence and integrity of our brand across all touchpoints.
Working across our editorial and partnerships teams, you will support with creative content ideation and development of all supporting marketing assets, from pitch to content development and distribution across channels. This is an amazing opportunity for a writer to help shape Lyst’s exciting new content platform, developing industry-leading new franchises and partnering with fashion’s biggest brands.
Responsibilities:
- Deliver intelligent, concise and quality copy, often to short deadlines
- Work closely with editorial and partnerships teams to establish and cement Lyst’s new tone of voice across different brand and marketing touchpoints
- Work alongside Content Editor to balance demands of branded content projects alongside our overall editorial strategy, respecting and incorporating partner feedback where required
- Contribute to brainstorming sessions, swiftly writing up compelling pitch documents and developing concepts in response to client briefs
- Collaborate across teams to produce all relevant copy and materials needed for Lyst content and campaigns
- Research your subject matter to ensure the quality and accuracy of your copy, deftly incorporating Lyst fashion data insights when required
Requirements
- A committed writer with a love for crafting copy that is memorable, surprising and highly intelligent. Understand the nuance and tone that will set Lyst’s language apart
- Commercial copywriting experience, with the ability to succinctly sum up and sell through your choice of words
- Strong attention to detail and proofreading skills
- Respect and passion for our space: inherently knowledgeable and curious about fashion brands, online fashion shoppers and the culture that supports the system
- An optimistic, creative mindset and the ability to think outside the box, generating innovative campaigns and storytelling ideas that only Lyst could produce
- Understanding of SEO best practices
- Experience using Content Management Systems, ideally WordPress
- Basic understanding of Adobe Photoshop
- Experience working with social media
- Highly organised and able to manage multiple projects at a time, with exceptional time management skills, working to tight deadlines
Benefits
- Our Ways of Working: We come into the office between 2-4 days a week and we're always in on Tuesdays and Thursdays. We strongly believe that in-person collaboration and time spent together as a team allows us to deliver high impact work, but the flexibility to also work remotely supports our diverse team.
- Time Off: In addition to the 8 statutory bank holidays, you will receive 29 holidays per year. Lyst’s holiday year runs from 1 April to 31 March.
- Competitive Family Leave Package: This includes Enhanced Family Leave for those eligible, paid Time off for Dependents and Support for Fertility Treatment amp; Loss.
- Clothing Benefit: We want you to enjoy using the Lyst