Director of Product Marketing, Loqate (3593)
GBG, United Kingdom
Job Description
About GBG
GBG is the leading expert in global digital identity. We combine our powerful technology, the most accurate data coverage and our talented team to deliver award-winning location intelligence, identity verification and fraud prevention solutions.
With over 30 years’ experience, we bring together a team of over 1,200 dedicated experts with local industry insight from around the world to make it easy for businesses to identify and verify customers and locations, protecting everyone, everywhere from fraud.
Why you should be@GBG
- We make the world a safer place
- We trust each other and win together
- We are local experts in a global business
- We want you to be yourself
- We grow when you grow
About the team
The Loqate global marketing team is a strategic function within the Loqate business unit. The team is responsible for driving revenue and building the Loqate brand across our core markets. With global responsibilities, the team is distributed across the USA, UK and Europe. The product marketing function within this team are responsible for taking our products to market and telling compelling value-based stories to our core audiences and markets.
The role
The Director, Product Marketing sits on the marketing leadership team, reporting to the CMO. You are responsible for driving growth, adoption and usage of our product portfolio. Enabling our global sales and customer success team, while working alongside our demand- and revenue-generating marketing team. We see product marketing as the fuel to the drive increased growth and past our competition in our customers eyes. Managing a small but growing team consisting of Product Growth and Sales Enablement specialists, trole requires a stronger leader, with B2B product marketing experience (ideally in software) who can drive an increase in product adoption.
What you will do
Product marketing strategy amp; execution: Working cross-functionally, you will define and execute the product marketing strategy centred around increasing product adoption. This will include evolving Loqate’s positioning and messaging, and how this drives customer acquisition and growth.
Product growth: You and your team will partner with product, sales and customer success teams to articulate the value of Loqate to current and future customers and partners. Each product growth specialist will be known for saying This is what value my product provides customers; how can I help you sell more of it to them?
Enablement: Partnering with marketing and sales leaders globally, you will develop and execute all enablement tactics for the business. We want everyone in Loqate to be able to clearly articulate the value we provide and for our customers to easily understand this.
Insight: Your team will be the voice of the customer, are the market experts and understand the nuances of each of our competitors. You’ll develop and evolve a framework which takes this insight and turns it into action.
Leadership: Lead your growing team, providing guidance, mentorship and direction.
What we're looking for
- An experienced B2B tech product marketing professional, with either prior Director level or established as a strong Senior Manager
- A strong story-teller, who is able to take complex product information, and turn it into compelling messaging that will inspire our target audiences
- A journalistic approach to content creation. Curiosity is going to be key and your ability to draw out information from others.
- Passion for taking products to market and enabling predictable and scalable growth
- Proven market insight experience, talking directly to customers, analysts and competitors. Plus, the ability to turn learnings into action.
- Experience of leading a team, working with multiple stakeholders across the globe
To find out more
Please note that for this role, we're open to candidates based in either Chester or London.
As an equal opportunity employer, we are committed to providing fair opportunities for everyone regardless of age, gender, race, religion, sexual orientation, parental status or disability. Everybody is welcome and our inclusion and diversity programme, be/yourself, is designed to ensure that you can thrive. Please inform your GBG Talent Attraction Partner if you require any reasonable adjustments to the interview process.
To chat to the Talent Attraction team and find out more about our benefits andwhy more than 90% of our team members would recommend us as a great place to work, drop an email to and we’ll be in touch. You can also check out our career site here.
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