iwocaPay Enterprise Marketing Manager
iwoca, United Kingdom
Job Description
Fast, flexible finance empowers small businesses to manage their cash flow better and seize opportunities - making their business and the economy stronger as a whole. At iwoca, we do just that. We help businesses get the funds they need, when they need it, often within minutes.
We’ve already made several billion in funding available to over 100,000 businesses since we launched in 2012, and positioned ourselves as a leading Fintech in Europe. Our mission is to finance one million businesses. We’ll get there by continuing to make our finance ever more relevant and accessible to more businesses by combining cutting-edge technology, data science and a 5-star customer service
We’re looking for an Enterprise Marketing Manager who can help us engage with key target accounts. You’ll design outreach campaigns and create tailored content that breaks through the noise and helps us land our biggest suppliers.
Requirements
The role sits within the iwocaPay marketing team but you’ll work closely with the sales team, empowering the team with the tools they need. You’ll specifically be responsible for:
Owning account based marketing campaigns
- You’ll own the comms strategy to engage our portfolio of key target accounts. It’ll be your job to create tailored campaigns to reach out to target accounts.
- Working closely with the sales team to support their pipeline using a mix of channels and tactics to reach and nurture leads through the flow to sign up.
Creating ABM content and assets that cut through
- You’ll be the go-to person for the sales team when it comes to all things content.
- You’ll be able to identify what content or assets we need to reach a contact and get them to the next stage of the funnel. This could range from an email, a PDF, a video demo, or something physical in the post.
- You’ll be comfortable writing your own copy and creating your own assets (with the support of our design team).
Managing Hubspot automated flows for sales team
- As part of your outreach campaigns you’ll need to set up automated emails in Hubspot.
- You’ll report on their performance and make recommendations of where we can improve.
In your first 30 days:
- You’ll familiarise yourself with existing content and comms flows (including LinkedIn campaigns).
- You’ll embed yourselves with the sales team getting to know them and their key accounts.
In your first 60 days:
- You’ll identify where we could improve existing content and comms and choose one area to make changes.
In your first 90 days:
- You’ll launch a new campaign to engage a segment of key accounts.
What you'll bring:
- You’ll have 3+ years experience in direct marketing - in a B2B SAAS or related tech company looking for a new challenge. Some exposure to working directly with sales teams is a big plus.
- You’ll be comfortable with working across paid and owned marketing channels and using a variety of tactics to achieve your goal.
- You’ll be hyper-customer-focused and enjoy understanding what makes them tick. You’ll find it easy to speak their language and create creative tailored campaigns that resonate (1tomany, 1tofew, 1to1).
- You’ll have strong B2B copywriting skills and have experience creating content at different stages of the marketing funnel including long form content for lead generation.
- Experience in evolving marketing programs based on performance data, ground level feedback from sales and understanding of the business.
- You’re confident using CRM tools like Hubspot or similar to create campaigns and basic reporting dashboards.
- An ability to understand results from Linked In Campaign Manager and work with our Paid Digital agency to optimise campaigns would be fantastic - but we can help you learn on the job.
- You thrive in a fast-paced environment where the product and target audience can change rapidly.
Benefits
We put a lot of effort into making iwoca a brilliant place to work:
- Offices in London, Leeds and Frankfurt
- Events and clubs, like bingo, comedy nights, yoga classes, football
- Two company retreats a year, we’ve been to France, Italy, Spain and further afield
- Plenty of drinks and snacks in our offices
Our benefits package is second-to-none:
- Medical insurance from Vitality, including discounted gym membership
- 25 days’ holiday, an extra day off for your birthday and the option to buy or sell up to 5 days of annual leave a year
- Instant access to emotional and mental health support with our partner, Spill
- Share options
- Generous maternity leave and shared parental leave
- A nursery tax benefit scheme to help you save money
- Paid volunteering time to support y