Senior PPC and Paid Social Account Manager (Hybrid)
Broadplace Advertising Ltd, United Kingdom
Job Description
We are seeking a highly skilled Senior PPC (Pay-Per-Click) and Paid Social Account Manager to join our team. The ideal candidate will be responsible for managing and optimising paid search and social media advertising campaigns across various platforms. This role requires a deep understanding of digital advertising strategies, excellent analytical skills, and the ability to drive results while managing multiple client accounts.
At Broadplace, we have been a leading digital performance marketing agency for over 15 years, with a track record of success and numerous awards under our belt. As an officially recognised Google Premier Partner, Meta Partner, and Microsoft Elite Channel Partner, we have the expertise and industry partnerships to deliver fully integrated strategies across multiple verticals.
Responsibilities
- Develop and implement comprehensive PPC and paid social media strategies to achieve client objectives.
- Manage all aspects of paid advertising campaigns, including keyword research, ad copywriting, bid management, and performance tracking.
- Conduct thorough analysis of campaign performance data to identify opportunities for optimization and improvement.
- Monitor and adjust budgets to ensure efficient allocation of resources and maximum ROI.
- Collaborate with clients to understand their business goals and provide strategic recommendations for campaign success.
- Stay up-to-date with industry trends and best practices in PPC and paid social advertising.
- Lead client communication and reporting, providing regular updates on campaign performance and insights.
- Mentor and provide guidance to junior members of the team, fostering their professional development.
- Continuously test and iterate on ad creatives, targeting criteria, and landing pages to improve campaign performance.
- Work closely with cross-functional teams, including creative and the SEO team, to deliver integrated marketing solutions.
Requirements
- Proven experience managing PPC and paid social media campaigns, with a focus on driving results for clients - at least two years experience.
- Strong expertise in platforms such as Google Ads, Meta Ads, Microsoft Ads
- Experience in LinkedIn Ads, TikTok, Pinterest is a plus.
- Bachelor's degree in Marketing, Advertising, and/or strong growth mindset.
- Strong analytical skills and experience using data to inform decision-making and optimise campaign performance.
- Excellent written and verbal communication skills, with the ability to present findings and recommendations to clients and internal stakeholders.
- Detail-oriented with the ability to manage multiple projects simultaneously in a fast-paced environment.
- Google Ads certification and other relevant industry certifications are a plus.
- Experience with bid management tools, analytics platforms, and other digital marketing tools/software.
- A passion for staying at the forefront of digital advertising trends and technologies.
- Previous experience in a client-facing role is preferred.
Key Behaviours:
- Collaborative and a team player
- Strong communicator
- Growth mindset
- Positive amp; proactive
Benefits
What’s in it for you?
Broadplace knows there’s more to life than work. That’s why when you join Broadplace, you will join the Broadplace family. Broadplace has a relaxed atmosphere and a positive, social company culture.
- Competitive base salary + bonus and commission
- Generous Learning amp; Development Fund amp; time off to study
- Google and Microsoft digital courses and exams
- Regular internal amp; external training
- Company pension scheme
- Discounted health insurance with Vitality
- Fun and exciting social culture with plenty of social activities
- Work passport (work from anywhere 2 months per year)
- Flexible working solutions
- Hybrid working (2 days in 3 at home)
- Snack bar amp; drinks fridge
- Additional holidays based on length or service and Birthday day off
- Broadplace break out area with TVs, beanbags and foozball tables
- Tech and Cycle to Work schemes.
At Broadplace, we foster a positive and inclusive culture that rewards innovation, expertise, and accountability. Our core values of Accountability, Positivity, 110%, Caring, Autonomy, and Expertise drive our mission to deliver success for everyone connected to Broadplace.
This role offers an exciting opportunity to lead and grow within a dynamic digital marketing agency, working with a diverse portfolio of clients across various industries. If you are a strategic thinker with a proven track record of driving results in PPC and paid social advertising