Marketing Manager
Pineapple Contracts, United Kingdom
Job Description
Pineapple are recruiting for a great new opportunity as Marketing Manager with our associated company Workagile.
Workagile was established in 2017 with the idea in mind of making the workplace more agile through innovative and unique furniture designs. Our focus at Workagile is to help clients create environments where they can collaborate, communicate and be creative something that is ever-growing in importance for the post-covid Hybrid workspace. We encourage the wellbeing of staff in the workplace and strongly believe this has an influence on productivity.
OUR MISSION | To help companies globally create workspaces that easily react and flex with business needs, saving them time, effort and money.
OUR VISION | The most intriguing yet straightforward, flexible furniture company in the world.
OUR VALUES | Get Stuff Done, Proactive, Passionate, Hard-working amp; Team-Player
LOCATION: Westmead, New Hythe Lane, Aylesford, Kent, ME20 6XJ or our office based in Belfast
HOURS: 7.30AM 4.30PM
We are seeking a dynamic and experienced Marketing Manager to join our team and lead our marketing efforts to the next level.
KEY RESPONSIBILITIES:
- Marketing Strategy Development: Develop and execute comprehensive marketing plans and strategies aligned with WorkAgile's business objectives.
- Market Research: Conduct continuous market research to identify industry trends, customer needs, and competitors' activities.
- Product Promotion: Create and manage marketing campaigns to promote WorkAgile's commercial furniture products, emphasising their unique features and benefits.
- Brand Management: Maintain and enhance the WorkAgile brand identity, ensuring consistency across all marketing materials.
- Digital Marketing: Oversee and optimise online marketing efforts, including website management, SEO, email marketing, social media marketing, and paid advertising.
- Content Creation: Generate engaging and informative content, including blog posts, articles, videos, infographics, and whitepapers.
- Public Relations: Cultivate relationships with industry influencers, trade publications, and media outlets to secure positive press coverage.
- Event Planning: Organise and participate in industry events, trade shows, and exhibitions to showcase WorkAgile products and network with potential clients.
- Marketing Analytics: Utilise data analytics tools to track and analyse marketing performance metrics, making data-driven adjustments to strategies.
- Budget Management: Create and manage the marketing budget, optimising resource allocation.
- Lead Generation: Develop and execute lead generation strategies to identify and nurture potential customers.
- Sales Collaboration: Collaborate closely with sales teams to align marketing efforts with sales goals and provide necessary tools and materials.
- Customer Engagement: Implement strategies to engage existing customers, including loyalty programs, newsletters, and surveys.
- Competitor Analysis: Monitor competitors' activities and market trends to identify opportunities and threats.
- Team Leadership (if applicable): Provide leadership, guidance, and mentoring to marketing team members.
- Compliance: Ensure marketing activities adhere to relevant laws and regulations.
- Reporting: Regularly report to senior management on marketing performance and provide insights and recommendations.
- Customer Feedback: Gather and analyse customer feedback to improve products, services, and marketing campaigns.
- Innovation: Stay updated with emerging marketing trends, tools, and technologies to identify opportunities for innovation.
- Corporate Social Responsibility (CSR): Explore and implement CSR initiatives in line with the company's values.
Requirements
- Bachelor's degree in Marketing, Business, or related field (Master's degree preferred).
- Proven experience as a Marketing Manager in a related industry.
- Strong analytical, leadership, and project management skills.
- Proficiency in digital marketing tools and platforms.
- Excellent communication and interpersonal skills.
- Creative thinking and a passion for innovation.
- Ability to work collaboratively and adapt to a dynamic environment.
- Knowledge of commercial furniture industry trends is a plus.
PERSONALITY PROFILE
- Excellent written