Assistant Marketing Manager
Biffa Waste Services, United Kingdom
Job Description
A quick look at the role
TheAssistant Marketing Manageris responsible for maximising the value of our existing and new propositions in our Corporate Industrial amp; Commercial channel. You will develop and execute compelling go-to-market plans for the agreed focus sectors and create sector specific messaging that cuts through with our target audience across our online (i.e. social media) and offline channels (i.e. events).
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Your core responsibilities
- Execute the go-to-market plans for target sectors to drive incremental value for Biffa. Leading on the execution of specific workstreams.Work with the Propositions Manager and sector sales teams to create an engagement roadmap for the Facilities Management sector prioritised on market opportunity and engagement.
- Collaborate with channel owners (digital and offline) to track performance metrics including Reactive Services digital demand generation optimisation and performance.
- Work with the business development and account management teams in Corporate to develop and execute the sector go to market plans.
- Work with the Propositions Manager and sector sales teams to identify key accounts and / or sectors to target with tailored programme of activity.
- Co-ordinate comms and collateral for customer events; working with the channel team to monitor leads generated.
- Work with sectors and facilities management partners to identify compelling case studies which showcase key beyond the bins messaging (i.e. sustainability, legislation support, innovation and educational materials).
- Become a subject matter expert on sector needs, our value propositions and messaging.
- Support overall planning and task management within the Customer Value Team, including project management and budget tracking, to deliver on-time on budget activity.
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Our essential requirements
- Experience of developing and executing multi channel marketing plans
- Understanding of business to business sectors
- Knowledge and skills to effectively quantify marketing performance
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Biffa we’re changing the way people think about waste
At Biffa, we love working with waste. Whether we’re turning it into sustainable power, finding new ways to recycle it or simply keeping it off the streets, we believe every day is an opportunity to improve the lives of millions. It’s a view that’s shared by our 11,000+ people around the country, who trust us to provide them with a career that’s always rewarding, often challenging, but never dull.
We believe different ideas, perspective and backgrounds are key to developing a creative and effective working environment which is why you’ll find us championing diversity and equality at every turn.