Head of Business Development Marketing
Stone King, United Kingdom
Job Description
About us
Stone King is an ambitious and friendly firm specialising in the Business amp; Social Enterprise, Charity, Education, Faith and Private Client sectors. Our collaborative culture and core values are intertwined with our ethos of doing the right thing by our clients, communities, and our people. Our passion for the sectors we work in and the purpose-driven work we do with our clients has resulted in SK being recognised as national leaders in our specialist fields across the country.
The opportunity
This is an incredible opportunity for a highly skilled individual to join our dynamic Business Development and Marketing team as the Head of the Marketing amp; BD team. The position will be based at our Bath office, with possible occasional travel to our other locations or off-site as per client demands.
As the BD amp; Marketing Head, you will play a vital role in developing and implementing our Business Development amp; Marketing Plan, which is crucial for achieving our business growth strategies and objectives in line with sector plans and the overall strategic plan of our firm. In this dynamic role, you will present updates on BDamp;M performance and KPIs at regular intervals in management meetings. Additionally, you will collaborate with colleagues across the firm, operations, clients, external specialists, and other stakeholders as necessary.
The role will report to the BD and Marketing Director.
Reasons to apply:
- Become an integral part of developing the Firm’s brand and overall marketing strategy.
- To be part of an ambitious, collaborative and friendly national firm where our culture and values are at the heart of everything we do. We believe our people are our greatest asset and strive to create the best place to work.
- Excellent benefits for our people, with a focus on wellbeing and development at the forefront.
- Hybrid working - Stone King are proud to be signatories of the Mindful Business Charter as part of our commitment to mental health and wellbeing. We want to support all of our people in achieving a healthy work/ life balance and would be happy to speak with prospective candidates about flexible working arrangements.
Key responsibilities
General duties include, but are not limited to:
- Help create and implement the Business Development amp; Marketing Plan that contributes to the achievement of business growth strategies and objectives as set out in Sector Plans.
- Oversee the development of compelling, high-quality marketing content.
- Champion and embed best practice business development methodologies, processes and systems across the organisation.
- Work across the team and the firm to improve the BD funnel and to improve the process.
- Work alongside the Marketing amp;BD team to identify where further resources are required as the business expands its service.
- Identify BD-related training and development needs and work with HR to provide solutions to help improve fee-earners in carrying out BD and Marketing opportunities.
- Implement processes for enabling continuous improvement of business development methods, processes and systems, ensuring opportunities for innovation are identified and colleagues are empowered to drive change.
- Ensure messages and learnings from client feedback are shared and acted upon to help increase opportunity conversion and client satisfaction.
- Ensure company BD/CRM IT platforms are fit for purpose, including leading the development of new systems as required, and that processes are established for recording up to date market intelligence and client data.
- Ensure that insight, thought leadership and marketing campaigns are properly targeted, driven and deliver return on investment.
- Continue to embed the firm’s culture and core values in the brand through the marketing channels.
- In conjunction with the Director Partners, Sector and Subsector leads, coordinate and contribute to the development of strategies.
- Given the seniority of the role, appropriate professional behaviours and leadership competencies are to be role modelled at all times.
People management
- Lead the BDamp;M team, providing regular and timely coaching, support and feedback and encouraging development.
- Proactively address any employee-related concerns or issues in a timely way.
- Encourage knowledge sharing between Business Development amp; Marketing and partners.
Requirements
Essential
- Relevant bachelor’s degree / relevant professional qualification.
- Significant experience in business development/sales and marketing in a comparable pro