CRM Executive
Confused.com, United Kingdom
Job Description
CRM Executive
Hybrid - 2 days a week in Cardiff office
Confused.com is the UK’s first comparison platform for car insurance. We’ve been helping customers since 2002 by empowering them to make better decisions around insurance and financial services. Our mission is simple: take away the confusion when comparing financial products and services to help you save time and money.
We’re part of RVU, a group of online brands (including Uswitch, Tempcover and Money.co.uk) that empowers people to make confident decisions across a range of household services.
What’s the role?
This is an exciting opportunity for a CRM Executive to join our team at Confused.com. We’re at an exciting point in our journey as we've recently migrated to our new Customer Engagement Platform (CEP), Braze.
This position is perfect for candidates with hands-on email and CRM marketing experience. We’re looking for someone who wants to progress in their career and is looking to challenge themselves by driving a brand new platform.
Day to day, you’ll be working in a fast paced, multi-channel environment. You’ll be working with the team:
- Developing and implementing automated customer journeys
- Deploying tactical campaigns
- Working with a broad range of stakeholders inside and outside the team
- Optimise the best ways to target, and reward existing customers - whether it’s via email, SMS, or push notifications
What you’ll bring to the role:
Essential:
- Ability to create automated multi-channel user journeys and complex workflows in a Customer Engagement Platform (CEP) to support objectives of improving engagement and conversion
- Some knowledge of automated lifecycle programs, dynamic content, testing methodologies and inbox placement
- Good understanding of data management, analysis and reporting such as Google Analytics and Tableau
- Ability to build strong working relationships with key stakeholders within the business areas and the wider business to deliver timely and effective campaigns
- Good planning and organisational skills, with proven ability to work to strict deadlines and manage multiple channels and campaigns simultaneously
- Degree-level qualification or equivalent by experience of at least 1 year in an email / CRM marketing role
Desirable:
- Experience using Braze
- Experience building SMS, push notifications and in-app campaigns
- Basic email HTML coding experience
- Experience working within the insurance market
- Experience working with retention and loyalty programmes
You don’t need to tick off everything on this list - so don’t let that hold you back from applying. We want to make sure you’re learning plenty during your time with us!
Our commitment to you:
At RVU we believe that we can be the change we wish to see in the world. We hold ourselves accountable to being open and inclusive teammates and community members. We embrace our differences and are committed to creating an inclusive environment that reflects the world we live in.
Benefits
We want to give you a great work environment. We want to contribute to both your personal and professional development, and give you great benefits to make your time at Confused.com even more enjoyable. Some of these benefits include:
- A competitive salary and bonus package
- Employer matching pension up to 7.5%
- A hybrid approach of in-office and remote working, and a Work from Home budget to help contribute towards a great work environment at home
- Annual leave of 25 days (excluding bank holidays) which will increase with length of service (up to a maximum of 30 days) and additional leave options.
- A ‘Work from Home’ budget to help contribute towards a great work environment at home
- Excellent maternity, paternity and adoption leave policy, for those key moments in your life
- Employee Assistance Programme (EAP), Simply Health Scheme and access to the Calm app.
- Regular events - company-wide events with insightful external speakers as we want to make sure our colleagues continue to feel connected.
- A healthy learning and training budget, as well as the chance to go to conferences around the world every year
- Private medical scheme