Business Development Representative - West Midlands
AG Barr, United Kingdom
Job Description
Job Title: Business Development Representative
Location:West Midlands - Field Based
We Are Barr - Are You?
We are about being brilliant. We are always learning. We are results driven and relationships matter to us.
AG Barr has been quenching the nation’s thirst for over 145 years and is home to some of the UK’s most loved drinks brands.
Employing over 1,000 people across four business units and ten UK locations, we are proud to be a responsible business that takes care of our people, values diversity, gives something back to our communities and works to minimise our environmental impact.
At our core is Barr Soft Drinks, home to some of the UK’s most loved soft drinks. Whether it’s the iconic IRN-BRU, launched in 1901 and still going strong today, the vibrant RUBICON fruit based brand or the unique range of BARR flavours, we brighten people’s lives with refreshingly different drinks.
And we’re growing, thanks to some exciting acquisitions in recent years, including the functional drinks brand Boost, FUNKIN which operates in the exciting and growing cocktail market and MOMA, which crafts quality oats into great tasting oat drinks and porridges.
There's never been a better time to join us!
What we’re looking for
As a Business Development Representative, you will be sitting within the National Field Sales Team and supporting our Symbols amp; Independents (Samp;I) business, the role requires the jobholder to take responsibility for supporting and delivering market share growth across a defined portfolio of stores regardless of their Route To Market (RTM).
Focusing mainly on driving AG Barr core brand distribution and visibility within Impulse outlets within a given territory to achieve ‘model store’ status. The job holder will ensure the visibility of AG Barr brands is maximised through the placement of campaign and brand Point Of Sale (POS), with a particular focus on supporting our ongoing energy portfolio distribution plan where this role will be viewed as key.
The job holder will form part of a broader territory team and as such will demonstrate strong teamwork skills and the ability to input into a broader team
Your responsibilities will include...
As a Business Development Representative your responsibilities will include;
- Health Safety amp; Wellbeing - adopt a Safety First mindset and comply with all required Hamp;S standards associated with this role. For example following agreed Safe Systems of work, Pristine Principles, Site Risk Assessments etc
- Driving distribution - of AG Barr Focus lines - ensuring specific stores are stocking our must stock lines amp; showcasing new product development.
- Embedding our energy portfolio and Focus 5 Brands - Drive improved rate of sale and distribution on key energy and 500ml packs regardless of Route To Market
- Sales KPI delivery including but not exclusive to; market share growth, scorecard improvement, new accounts opened, display, point of sale placement, availability, etc
- Brand Plan Activation/In-Store Activation - Selling and communicating brand plans at a local level, educating retailers and ensuring the key business messages are relayed effectively and any associated KPIs are achieved e.g. for tactical activation and new products.
- Relationship Building - Ability to work cross-functionally - Participate in targeted tactical activity drives as briefed by your Field Sales Manager such as new product launches and Christmas merchandising.
- Demonstrating market share growth in defined territory through scorecard improvement
- Presenting brands via a prepared presentation and securing a commitment to purchase, educating the retailer on the Soft Drink category and where necessary support with any remerchandising required.
- Completing admin as and when required e.g. order sheets or any call reports
- Build brand awareness through excellent execution at the point of purchase
- Build distribution that matches our brand portfolio to the customer type regardless of route to market
- Improving the distribution of key brands in line with the company marketing plan
What you’ll bring...
The successful candidate will have;
- Full driving licence essential
- Strong communication skills
- Ability to work in a team and good personal leadership
- Self Motivated with the ability to work unsupervised
- A good standard of presentation skills
- Ability to communicate internally using account performance data and able to demonstrate strong in-store execution
- Fluent in English
- Flexibility to attend monthly t