Marketing Manager - Spirits
Master of Malt, United Kingdom
Job Description
At Atom, Marketing is about excelling at the fundamentals. It’s key to know which levers to be able to pull and how to prioritise projects, by identifying the right products, channels and opportunities that will maximise commercial return. We’re looking for an experienced and versatile Drinks Marketing Manager who has cross functional marketing skills, with an understanding of brand, customer and trade marketing.
We're hunting for a dynamic self-starter who has a love for the drinks industry and a good understanding of the different spirit categories that can be translated into best in class sales tools, as well as customer and consumer comms.
With experience in developing and executing marketing campaigns, you should be equally proficient with day-to-day marketing activities as well as problem solving through innovative strategic thinking, always striving to deliver exceptional commercial and creative solutions under tight deadlines, to meet the company's changing needs.
We need a visionary, with the ability to take on current activity and to help create roadmap for the development of each brand, bringing and implementing excellent ideas about brand development and marketing strategies. You'll be smart, personable, eloquent and understand the need to inspire others to achieve your aims and objectives with enviable ease.
How you'll achieve this day to day...
- Work closely with Head of Marketing and key product stakeholders to communicate and elevate our products/brands both internally and externally
- Work with key stakeholders to co-create and manage a marketing strategy and brand plans that are able to constantly evolve with the business. Present these plans to key stakeholders as required to ensure alignment.
- Work cross functionally with in-house agency teams (photography, design, product and route-to-market) to develop content and execute insight-led marketing activities that grab attention, increase our share of voice and help generate sales.
- Communications - work with Digital amp; PR teams to develop and coordinate a brand comms strategy that maximises bang for buck through the most appropriate channels.
- Collaborate with sales teams to plan and drive commercial growth. Support in customer direct communications as required to drive projects forward at pace
- Use key marketing performance metrics and tracking tools to provide market research, forecasts, competitive analyses, campaign results, and consumer trends in order to translate results into actionable insights.
- Maintain and develop the Brand Toolkits, communicating brand identity and messaging to markets. Be responsive to market and sales team needs
- Identify and share relevant category insights and trends, feeding these into your global thinking to the benefit of the brands.
- Accountable for tracking spend and ROI and ensuring full visibility for HoM.
- Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
- Ultimately, develop a deep understanding of, and then champion, the very spirit of the industry, the categories our brands play in and the role which they play, inspiring others to do the same.
Requirements
You'll be a faultless communicator able to tailor the tone and context of any message to take consumers on the craft spirit journey with you,.
Essential
- Proven success in developing marketing plans and campaigns within Drinks
- Excellent written and verbal communication skills
- Strong project management, multitasking, and decision-making skills
- Strong commercial acumen
- Metrics-driven marketing mind with eye for creativity
- Experience with marketing automation and CRM tools
Desirable
- Bachelor’s degree (or equivalent) in marketing, business, or related field
- Proficiency with online marketing and social media strategy
- Proven success in designing interactive applications and networking platforms
- Willingness to travel
- Established industry contacts
Benefits
We’re all about boundless curiosity, so you’ll discover loads of opportunities to spark your creative flair and work along-side unreal talent who all have the same job description, to ‘Make Atom Successful.’ Trust is at the epicentre of all that we can do, so you’ll work in a transparent and honest environment where we have each other’s backs, and be free of aging corporate policies and rules.
Life here’s about so much more than pay and bene