Performance Marketing Manager
Bionic Services Ltd, United Kingdom
Job Description
Job Title: Performance Marketing Manager
Location: Chester (Hybrid)
BusinessComparison was formed in 2014 to become the comparison site for British businesses. Despite a multi-million Pamp;L, it remains small, agile, and growing at a rapid pace with significant backing to fulfil its ambitions. In 2021 BusinessComparison was acquired by one of its partners, the Bionic Group, given their closely aligned ethos of supporting the UK’s SME. This deal provided the necessary investment and support for BusinessComparison to now realise its ambitions.
BusinessComparison is here to make being in business easier, by matching our customers with the best solution for their individual needs. We are providing new and innovative ways to help businesses in the UK to become the market leader of business essentials, with the mid-term potential for international expansion of our solution. As a result, BC will be looking to achieve three figure growth over the next three years.
We are seeking exceptionally talented individuals, who are constantly striving to challenge the status quo and make positive difference to UK SMEs, therefore we have this fantastic opportunity to join a dynamic, fun, fast-growing business with a focused vision to deliver the best service to our customers.
The role
As the Performance Marketing Manager, you will be responsible for developing and executing performance-driven marketing strategies across various digital channels. You will work closely with cross-function teams to enhance brand visibility, attract qualified leads, and ultimately drive revenue growth.
If you are a proactive, results-driven individual with excellent communication and organisational skills, we invite you to apply for this exciting opportunity to make a significant impact on our projects and contribute to our team's success. Join us as we embark on a journey of innovation and change.
Day to day
As the Performance Marketing Manager your key responsibilities will be:
· Campaign Management: Plan, execute, and optimize digital campaigns across channels such as paid search, social media, display advertising, and email marketing.
· Budget Management: Effectively manage and allocate budgets to achieve maximum return on investment, regularly monitoring and adjusting as needed.
· Data Analysis: Utilise analytics tools to track, analyse, and report on key performance metrics, providing insights and recommendations for continuous improvement.
· Audience Targeting: Identify and target specific audience segments through data-driven approaches, ensuring campaigns reach the most relevant and valuable prospects.
· Collaboration: Work closely with Development, content, and other teams to ensure cohesive and impactful campaign execution.
· A/B Testing: Conduct A/B testing and other experiments to optimizes creative, messaging, and audience targeting for better campaign performance.
· Stay Updated: Keep abreast of industry trends, emerging technologies, and best practices in performance marketing, integrating relevant innovations into strategies.
· Reporting: Prepare regular performance reports, providing insights into campaign effectiveness, and presenting findings to key stakeholders.
Requirements
About you
· Bachelor's degree in Marketing, Business, or a related field.
· Proven experience in performance marketing with a track record of successful campaign management and ROI optimisation.
· In-depth knowledge of PPC and good knowledge of other digital marketing channels, analytics tools, and advertising platforms.
· Strong analytical skills, with the ability to interpret complex data and make data-driven decisions.
Benefits
About Bionic Group
Bionic has over 700 people working across three office locations and four businesses; Bionic - London, Bionic Outbound Luton, Think Business Loans Chelmsford, and Smart Field based agents.
We have a high energy work environment wherever the location; you can feel the passion the moment you walk through our door! Our work environments are packed with amazing people and energy, hubs of collaboration, creativity and fun! We’re one team, we get stuck in, we roll our sleeves up and we care about helping each other out wherever we can. We set the highest standards and show up every day to be the best version of ourselves.
Working at Bionic means provides you many opportunities to advance your career, with incredible progression, recognition, and reward.
Benefits
We know that our employees are what sets us aside from our competitors, our benefits are