Head of Brand (Global)
Ruroc, United Kingdom
Job Description
About RUROC
We are Ruroc; where innovation meets adventure in the realm of protective gear. As a leading force in the Action amp; Motorsports helmet industry, we have redefined the standards of protection and style. With a mission to engineer cutting-edge solutions that save lives while making a bold statement, we have grown from a 1 million to a 30 million revenue brand, capturing markets across 90 countries globally.
At Ruroc, we believe in breaking barriers and challenging the status quo of an industry that has long been stagnant. With an eCommerce store, www.ruroc.com, as our digital frontier, we establish a direct and intimate connection with our customerssetting us apart from traditional and competitor brands. This unique connection empowers us to stay ahead, rapidly incorporating feedback and innovating our gear at a pace unparalleled in the global helmet industry.
As we continue to shape our destiny, you can be part of a team that manages everything end-to-end, delivering on promises, and contributing to the ever-growing success of the Ruroc brand.
About the ROLE
Reporting directly to the Chief Marketing Officer, the Head of Brand sits on the Marketing Leadership Team. You will be responsible for defining the future of the Ruroc brand, and grow the brand awareness amp; advocacy across multiple marketing channels. Through your own team, you will be directly responsible for Partnerships, Sponsorship, Community, PR, and Events. You will also work very closely to the Digital, Social, and Content Teams to ensure key brand and product campaigns are in line with our strategy, and executed consistently across all channels.
We are looking for a passionate brand marketer with a strong experience in brand development, and proven success in campaign planning amp; execution across multiple channels. The ideal candidate will have hands-on experience in Partnerships, Sponsorship, Community, PR, and Events, at an international level. Depending on the candidate experience, the role may also include the management of the product marketing team, and some aspects of business development.
You will also need to immerse yourself in our key categories, Motorcycling and Snowsports. Working experience in these categories is not required, but passion for one/both of them is highly desirable.
You will be naturally proactive, entrepreneurial and assertive in a role that is both business critical and highly visible within the organisation. Attitude, drive and the willingness to take ownership are core personality traits required to be successful in this role.
Core Responsibilities include (but are not limited to):
- Brand Development amp; Guardianship
- Together with the CMO, define Ruroc’s brand strategy, ensuring the brand’s DNA and personality evolve positively while remaining true to its core strengths.
- Support and influence key strategic decisions such as category strategy, product roadmap, and GTM strategies.
- Define the annual marketing calendar in collaboration with the rest of the Marketing Leadership Team.
- Work closely with the Creative Director to ensure the execution of all consumer touchpoints is true to the brand’s DNA, Personality, and Visual Identity.
- Brand Activation Strategy, Planning, and Delivery
- Define the Brand Activation Strategy, identifying the right Target Consumers, the right Geographies, and how to reach them ( e.g. IRL Events, Brand Hubs, Social Media, Sponsorship, Influencers, Communities, etc.).
- Build the Annual amp; Quarterly Activation Plan across these channels.
- Own and manage the global brand activation budget.
- Manage the implementation of these plans through and with your team.
- Reporting of these activities and results.
- Brand Partnerships
- Identify and manage relationships within the motorcycling or snowsports industry, in line with brand strategy and business strategy.
- Identify and bring to life opportunities for brand building (e.g. brand placement, collabs, link ups, cross-brand content, etc.) or business development (e.g. co-promotion, commercial partnerships, product sourcing, etc.).
- Brand Team Leadership
- Lead and develop your team, currently consisting of:
- Moto Sponsorship amp; Community Manager
- Global Events Manager
- Moto Product Marketing Manager (dotted line)
- Snow Marketing Manager (dotted line)
Depending on experience, responsibilities could also include:
- Product Marketing Management
- Develop the category strategy for Moto, Snow, and new categories.
- Working closely with the Design amp; Engineering Teams to develop the product roa