About The Hut Group
THG is one of the world's largest and fastest growing online retailers. We have over a decade of experience building and growing brands in the Beauty and Wellness sectors in over 160 markets worldwide. Our in house teams create brilliant digital brand experiences built on our bespoke proprietary technology platform, that is used by hundreds of millions of people around the world today.
With a world-class business, a proprietary technology platform, and disruptive business model, our ambition is to be the global digital leader.
Our culture is fast-paced and ambitious - we like to move twice as fast, as others believe to be possible. This belief is a fundamental part of the DNA that has supported our incredible growth.
Our people are our strength, and we have over 5,000 diverse, smart thinkers across the globe, who are encouraged to think creatively and empowered to turn their ideas into actions.
To support our ambitious growth, we are looking for commercially astute, ambitious individuals, that can bring fresh and innovative thinking to THG, and play a part in driving the Group forward on its truly exciting journey.
About the Division - THG Beauty Brands
With an industry recognised portfolio of market leading beauty brands, we are accelerating our momentum to become the number one Health and Beauty retailer globally. With brands across multiple categories such as; Perricone MD, Illasmaqua, ESPA, Christophe Robin and Grow Gorgeous we have people and their ambition, passion and unremitting determination at the heart of what we do - whether we are innovating our packaging, building disruptive ecommerce capabilities or creating a powerful brand campaign.
About the Role
Reporting into the Skincare Head of Brand, the Senior Brand Manager is responsible for developing long-term brand strategy as well as providing key tactical plans and reporting, providing and leading strong marketing activity to drive brand and product growth. Responsible for the brand and global marketing mix, working across business functions to review and continuously optimise brand health. The Senior Brand Manager is also supporting the Head of Brand actively in driving and implementing category important projects. With multiple projects planned for 2021, this is an exciting time to join our ambitious team and take ownership of our award-winning pregnancy skincare brand Mama Mio!
Responsibilities
- Delivering effective campaign and product planning build on strong business cases, with innovative concepts and marketing stories for the Mama Mio brand.
- Coordinating and leading key support functions in the development of campaigns and BAU activity. i.e design, social, content, PR to deliver against the pipeline of projects in the 3yr plan.
- Be the ambassador of the brand by engaging with cross functional departments including marketing activation, e-comm and retail teams continuously and consistently.
- Optimising the on and offline customer journey in line with brand aspirations and business targets. i.e. digital experience optimisation through key tech led projects.
- Responsible for preparation of market research for own brand periodically and following up performance on brand and competitors. Deliver strong analysis on NPD performance to aid key decision making.
- Leading key support functions i.e technical, supply, finance, in the development of products to deliver against the pipeline of projects in the 3yr plan.
- Responsible for the management, adherence and execution of global brand budgets and guidelines.
- Leading / directly managing team of two with potential for team of four.
KPIs
- Global Brand Performance within the category including revenue, EBITDA, awareness, sentiment
- Delivering quality global 360 brand assets with agility and effectiveness
- Management of campaign guidelines and recommendations
- Anticipating market and consumer needs and responding with effective solutions
- Iterating key marketing ‘sell in’ materials to support wider business functions (i.e sales) in their activities
- Constantly reviewing global competition and compiling monthly report on pricing, positioning, placement
Requirements
- Currently working as a Brand Manager for a beauty brand
- Experience growing a brand from small beginnings would be advantageous
- Demonstrated leadership skills even in cross functional work
- Proven people management and development skills
- Team player with ability to work independently and take initiative
- Demonstrate strong business acumen
- Stress tolerant and flexible
- Excellent communication, presentation and organisational skills
- Dynamic and motivated
- Analytical and thorou