At ForwardPMX, we help brands find the change to fuel business growth. We are an award-winning global brand performance agency, home to 1,000 talented people across 25 offices globally. We create unique data, technology and media solutions that enable faster and smarter problem solving and an inspired, collaborative workplace culture.
The Programmatic Manager will offer a mixture of programmatic strategy and trading with the use of data and analysis leveraging ahead of the curve technology.
Right now, we’re looking for an experienced and commercially savvy Programmatic Manager, with a passion to shape the development of programmatic buying and share new thinking in their next role. We’ll be providing you with unrivaled access to a variety of experts and departments across our multi-channel digital services.
In this position you will have ownership of campaign management and operations, programmatic planning, inventory checks, overseeing campaign setup and management. You will be required to develop regular analytical and seasonal campaign reports as well as ensuring desired campaign results and trafficking routines.
Key Responsibilities
- Oversee the execution of programmatic campaigns to ensure the highest standards across our portfolio, in line with client objectives and budgets using leading DSPs
- Build strategic optimisation and testing frameworks to deliver outstanding results for clients
- Test new technologies, data and betas to deliver innovation
- Creating and monitoring programmatic campaigns (KPIs, bid strategies, targeting, budget)
- Work with display managers and planners in developing programmatic elements of media plans and support new business pitches
- Be a main day to day contact for programmatic campaign strategies, for internal and external partners
- Support internal product development and implementation in programmatic campaign management
- Review inventory sources to identify buy opportunities and negotiate deals
- Relationship building with publishers and ad technology providers
- Support and mentor junior team members with their training and development
- Develop campaign management processes and best practice
- Troubleshoot issues on all pre-production and live campaigns.
Requirements
Comprehensive experience of campaign implementation, management and optimisation in trading media in DSPs (DV360 experience preferred).
- Minimum 2 years’ experience in planning and activating DR and Brand programmatic activities
- Hands on experience with key programmatic and AdTech platforms (DV360 experience is required)
- Experience managing multimarket and large-scale campaigns
- Ability to examine account-wide results and pro-actively suggest improvements
- Strong analytical and advanced Excel skills are essential
- Strong presentation skills and comfort presenting to senior stakeholders
- Exceptional organisational skills and detail-oriented mindset
- Experience in programming and datasets is an advantage but not essential
- Past management or supervisory experience is strongly preferred
Natural curiosity and desire to learn
This account have a unique mix of Brand and Direct Response elements so a combination of a strong technical knowledge, a background involving DR and knowledge of the current Brand marketplace is key.
Good to have skills
- Knowledge of third party adservers and ad traffcking, in particular CM
- SQL, MS Excel knowledge
- Experience working with datasets