Content Executive
Location: Remote, UK
Annual Salary: 18,000 - 21,000
Contract: 12-months Fixed term (with an expectation that this will be renewed)
Line Manager: Olivia Corp Recruiter: Callum Wright
Sitting within the Twinkl Growth Marketing Team, you'll create content to spread the word about Twinkl, building relationships and links from other websites that improve Twinkl's organic search rankings within our Japanese market.
Combining elements of SEO, content marketing and digital PR, you'll work predominantly to build links to Twinkl’s Japanese website using a wide range of both new and tested methods. Given that this field of work is so young, there’s so much scope for innovative new ideas, projects and campaigns which you’ll have the freedom to lead on.
We're looking for candidates with strong copywriting/creative writing skills who are keen to develop their digital skillset and grow further within a rapidly growing business.
How you’ll spend your day:
Content creation: Using SEO tools as well as your own ability to spot gaps and demand for new marketing content, you’ll create engaging and shareable blog content before using an assortment of channels to publicise it.
Link Building: Link building is the process of achieving hyperlinks from other websites to your own and is a core part of our SEO strategy. You’ll focus on carrying out digital PR to secure high value links back to Twinkl’s websites, using an assortment of tactics and tools to do so.
Campaigns: In terms of results, creative digital content campaigns have been hugely successful for us and we’re constantly searching for new scalable project ideas. Ideating new campaigns to bring to your markets (as well as the dozens of others that Twinkl operates in) is an exciting chance for you to champion on no end of potential projects.
Email outreach: You’ll find valuable online prospects to contact, build relationships with and secure online coverage from. Having concise, persuasive yet friendly copy is key to successful outreach and you’ll have to regularly adapt your approach based on the context.
Working with stakeholders: Twinkl is a fast-growing company with over 600 employees and 18 different products. You’ll be communicating across departments to support on large-scale projects and to ensure consistent messaging.
Requirements
To succeed in the role, you will:
In this role, you will learn:
You’ll work with:
We're interested in anyone who meets one, or a combination of the following: