Digital Marketing Officer
Mary's Meals International, United Kingdom

Mary’s Meals International is delighted to be recruiting for a talented Digital Marketing Officer to join our Communications team here at Mary’s Meals International. With responsibility for the development, design and delivery of innovative digital marketing campaigns, your work will be crucial to the growth of our movement, as we strive to reach that next child waiting for Mary’s Meals.

Mary’s Meals is a global movement supported by people from all walks of life and we are focused on one goal that every child receives a nutritious daily meal in a place of education. We continue to change the lives of over 1.6 million children who today will receive a Mary’s Meals. We offer more than just a job, we offer the opportunity to support our global movement in a dynamic and inclusive environment with a real focus on personal development.

Working as part of our growing Digital team and reporting to our Digital Marketing amp; Audience Manager, you will have the opportunity to work collaboratively with our global teams to develop innovative digital and email marketing campaigns.

Key duties include:

• Devise, develop and implement multi channel, data driven and user focused digital marketing campaigns to drive awareness and engagement;
• Create and develop SEO content to deliver organic growth strategies working closely with the editorial team;
• Develop digital performance reports and utilise analytics to inform campaign decisions and landing page optimisation;
• Manage and optimise PPC across all appropriate channels but specifically within Google Ad Grants and associated products;
• Design, create and execute email marketing strategies including automated workflows;
• Support and provide training across the MM network to foster engagement with and contribution to digital activity.

With a passion for digital, you will have an enthusiasm for developing your knowledge of latest trends, best practice and promoting continuous improvement opportunities across our digital platforms. A strong team focus, the ability to work effectively across multiple projects, excellent communication and problem-solving skills are also key to success in this role.

You will also bring:

• Robust experience of developing and designing digital marketing campaigns including online advertising, social media, SEO and SEM programs and email marketing;
• Demonstrable experience of PPC with a strong understanding of audience acquisition strategies; and
• Strong analytical skills with experience of using; Power BI, Adobe Analytics and Google Analytics.

Mary’s Meals is a values driven organisation, we believe in the innate goodness of people, respect the dignity of every human being and family life and believe in good stewardship of the resources entrusted to us. In line with our values, Mary’s Meals is fully committed to a culture of safeguarding.

If you are passionate about digital and want to use your talents to make a real difference in the lives of children all over the world, we would love to hear from you. Please click APPLY to send your CV and include a covering letter highlighting why you want to work for Mary’s Meals International and why this role is a great fit for you.

Closing date: Friday 5 March

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