Corin is seeking a Global Product Manager - Hip within our marketing team; who will work within the marketing team in parallel with your Global Marketing Manager and Sales teams to drive sales with new and existing customers.
Corin is a medical device business with innovative robotically assisted platforms for joint replacement surgery. Corin offers a unique combination of clinically proven hip amp; knee solutions and world leading technologies, our OMNIBotics amp; OPS systems utilize intelligent instrumentation to give surgeons the ability to perform patient-specific procedures with high accuracy, with more consistent results and improved recovery rates.
The key responsibilities of the Global Product Manager - Hip are to:
- Manage of all aspects of marketing support for the products within the product manager’s portfolio on a global basis.
- Drive portfolio reviews and product life cycles.
- Define portfolio opportunities (new and life-cycle enhancements).
- Develop key opinion leaders.
- Deal with all forecasting requirements for existing products.
- Plan launch programs working with each targeted market.
- Provide comprehensive training packages for each market and their customers.
- Manage production of all sales support material.
- Creativity is a key aspect of the role, both in branding and in the evolution of novel marketing techniques.
- Provide targeted support for key markets on a structured basis.
- Attend key international meetings / exhibitions.
- Host overseas surgeon visits to key Centres of Excellence around the globe.
- Host subsidiary and distributor visitors.
- Develop comprehensive modular training packages for the Corin Academy.
- Initiate and develop surgeon meeting programmes.
- Launch and drive product user / steering group meetings.
- Develop case studies for websites / publications and PR.
- Develop all website content and marketing collaterals to support their global brands.
- Gather market intelligence and analysing data for project viability.
- Involvement in the Stage gate process for product resource justification.
- Follow all SOPs for instrument and implant development.
- Define a business case for each NPI for each market.
- Agree project frameworks with the Product Development department.
- Manage the development and evaluation process.
- Project manage key development projects including liaising with technical, regulatory, manufacturing and sales departments.
- Working with key opinion leaders throughout the development process.
- Organise development / user / steering group meetings with key opinion leaders.
- Be the first point of contact for product-related enquiries.
- Compile market data in support of portfolio products, including market positions, shares, target growth, for senior management.
- Review journals and other publications.
- Generate product and marketing bulletins as required and ensure circulation.
- Collect and disseminating competitor information.
- Manage the production of all marketing materials (including sales brochures, operative technique brochures, technical information booklets, white papers, sales presentations, technical PowerPoint presentations, competitor product information, features amp; benefits charts, sample sets, demo instrument kits, appropriate exhibition samples and models.
- Production of structured, modular sales training programmes with complete training manuals.
- Adherence to Quality Management System (QMS) requirements in line with Corin’s ISO13485 QMS amp; Good Manufacturing Practice (GMP) FDA21 CFR Part 820.
- Ensure that process and timeline requirements for Corrective amp; Preventive Actions (CAPA) are met in accordance with Corin’s Standard Operating Procedures (SOPs) and in support of Corin’s Global Objectives for CAPA.
Requirements
As a Global Product Manager, you will ideally have;
- Marketing, sales or Ramp;D background within the orthopaedic market ideally working on a hip or knee portfolio.
- Degree level equivalent in Biomedical engineering, Life Sciences or similar.
- Extensive experience of working within a theatre environment
- Confident and professional communication skills.
- Results orientated and self-motivated.
- Ability to work autonomously across sales and marketing teams.
- Able to drive a marketing strategy with confidence and autonomy.
Benefits
You will receive a competitive salary and annual bonus as well as;
- 25 days holiday plus bank holidays.
- Excellent pension up to 9.7% provided by Corin when you contribute 4%
- Life assurance (6x ba