Product Marketing Manager - Contract
INSHUR, United Kingdom
Job Description
We are looking for a contract Product Marketing Manager here at INSHUR, working on a platform which covers multiple territories, including UK, New York and new European countries and US territories as we expand.
Reporting to the Chief Growth Officer, you'll be joining a friendly team of 7 marketeers who believe in delivering high sustainable growth by delighting customers, challenging things and continuously raising the bar. In total we are global team of 80+ people, based in UK, US and The Netherlands, who value:
- Inclusivity, open-mindedness, and diversity
- Freedom to make long-term, high-impact decisions
- Delivering great results and having fun doing it
- The wellbeing of their teammates and the people around them
What you'll do
As Product Marketing Manager, you will be directly responsible for the market performance of a product line in a geographic area. You will develop and deliver the go-to-market strategy and all related activities in close collaboration with the marketing, insurance and product development teams. Working alongside peers covering other products/territories, you will be leading initiatives to accelerate growth and to continuously optimise the customer lifecycle in your market.
We don’t have a checklist of skills - our recruitment is much more around aptitude and passion so don’t worry if you’ve not used a particular tool or checked off all the skills and experience listed below. However, we think the below would make you successful in this role.
We'd love to hear from you if you:
- Are excited about taking ownership of the regional go-to-market strategy and being responsible for driving the growth of a line of business
- Had plenty of experience in/with measuring and optimizing the buyer journey (demand generation, conversion, usage, retention, upsell, etc.)
- Understand how to analyse the market, gain customer insights, and monitor the competitive landscape to help develop the product strategy
- Are passionate about championing the customer experience through all the touch points in order to delight our customers and increase customer lifetime value.
- Led the creation of a wide variety of content (e.g. campaigns, website copy, emails, quoting / purchase / renewal copy, blog posts, and other forums) to articulate the benefits of our products to the wider world.
- Are a cross-functional collaborator: Understanding the value of continuously engaging, aligning and iterating with different teams in order to drive fast but sustainable growth.
- Are an advocate of continuous iteration and test and learn activity aimed at fast but sustainable growth
- Excel at taking different inputs and synthesising them into a position, coming up with an evidence-based opinion.
Your colleagues say you:
- A continual learner - you want to know all there is about the industry, customers, other teams, and marketing best practices
- A succinct and engaging writer, able to translate technical concepts into easy-to-understand language
- Analytical and naturally curious
- A born collaborator
What we offer
We provide a friendly and stimulating environment for everyone to grow, enjoy and thrive. Our working environment is a hybrid of remote and office based operation, depending on personal circumstances and individual and business needs. We aim to provide an agile and flexible base from which to grow and we are iterating as we go along. We’ve adapted our ways of working, including ‘remote-first’ principles, not merely applying office-based approaches to things like hours, our culture, and how we communicate.
About Us
We are a well-funded business at the forefront of urban mobility and one of the fastest-growing and commercially proven Insurtech companies in the new insurance landscape. Working closely with globally recognised partners we are on a mission to change the way customers buy, and feel, about insurance, for good. Our current product is an insurance app for taxi, TLC, ride-share, private fleet and private hire drivers, enabling them to get from quote to full policy and driving in the shortest possible time with a simple click of a few buttons. Our products are currently live in the US, UK and NL markets and we have exciting plans to expand to new territories and add new lines of product in 2021.
We are based in beautiful Brighton - sea, chips and seagulls included but currently work 100% remote. Post-pandemic we will be likely transitioning to a hybrid office and home-based model with travel to the office at least once a month.
Equal opportunities
We believe that having a diverse team, in which everyone can be their authentic self is the key to our success. We encourage people from underrepresented backgro