Marketing Executive/Marketing Manager (Email CRM)
Up Learn, United Kingdom
Job Description
Our schools are broken. Teachers sacrifice real education for exam preparation, while students are left overworked and disappointed with their results.
At Up Learn we use AI and cognitive science to ensure every student can achieve an A*, regardless of their background. We’re on a mission to help every student fulfil their potential.
Since launching in 2016, we’ve achieved a 97% A*/A success rate (with some students starting from grades as low as Ds and even Us), helped over 20,000 students, delivered over 3,000 scholarships to disadvantaged students, and achieved a 4.9* rating on Trustpilot. We’re ~50 staff strong, VC-backed, and our exceptional investors include Forward Partners, the Chairman of Virgin, the Former President of American Express, and the Branson family.
THE ROLE
We are looking for a creative, enthusiastic and organised marketer to spearhead our B2C amp; B2B email and CRM marketing efforts. We are growing rapidly, so you will receive plenty of responsibility/variety and play a key role in driving improvements across our onboarding and lead generation.
Candidates with 0-2 years relevant full-time experience will be considered at 'Marketing Executive' level. Candidates with 2-5 years relevant full-time experience will be considered at 'Marketing Manager' level.
You will report into Up Learn's Head of Marketing. In your first year, you will:
- Maximise engagement amongst students and parents by optimising our messaging funnel and running regular tests to improve our metrics
- Work alongside our Head of Business Development and our sales team to develop, iterate and automate high-quality lead generation and nurturing for our B2B function (teachers, schools, corporate clients)
- Lay organised and well-structured foundations in our CRM to enable our company to work quickly and effectively
- Collaborate with our product and customer experience teams (including our Head of CX) to deliver behaviour-based product messaging that ensures every Up Learn user gets the most out of Up Learn
- Play a key role in delivering compelling website pages that enable Up Learn to deliver a great customer experience
- Assist in defining Up Learn’s brand alongside our Head of Marketing
Requirements
- [Marketing Manager level] You have 2-5 years of relevant full-time professional experience at a top-tier firm (blue-chip, VC-backed start-up, consultancy)
- [Marketing Executive level] You have 0-2 years of relevant full-time professional experience
- You have a strong academic track record, with a 2:1 or better from a top university (Russell Group, Ivy League or equivalent)
- You have a keen eye for detail, a love of the English language, and an intimate understanding of all of its nuances
- You are an outstanding communicator and wordsmith, and can engage and evoke emotions in others via your writing
- You are a structured thinker with an ability to solve problems in a logical manner
- You've been a leader, whilst at school, university or professionally
- You’re comfortable being held responsible for the work of others, and the success of the company
- You seek out ways to improve your work, view all well-intentioned criticism as information, and are comfortable working in an extremely high-frequency feedback culture
- You are passionate about education and want to be part of an ambitious project with the potential to change the lives of millions of people
If you don’t perfectly tick off every point but believe this is where you belong, we’d still love to hear from you.
Benefits
- Competitive salary, with opportunity for this to increase substantially as we grow
- A fun, friendly, high-calibre team that trusts you and gives you the freedom to be brilliant
- Influence, trust and impact inside a well funded, VC-backed start-up that's scaling fast
- The chance to define the future of education; to immediately make a meaningful contribution to the lives of thousands of students and to develop your ability to rapidly learn and adapt at a company that is pushing the frontiers of learning
- An excellent working environment in Old Street, London, with unlimited snacks and drinks (NOTE: we have been actively encouraging working remotely during the COVID pandemic, although the office remains open for optional staff use, subject to changing government guidelines)
- 26 days of paid holiday, plus UK bank holidays, plus unlimited ‘extra days’ when you need a bit more (i.e., a minimum of 34 days/year)
- Regular team outings like go-karting and skiing, flexible working hours, and the ability to work remotely
- A bunch of other benefits including employer matched pension, level 6 (highest level) dental insurance, and an unlimited budget for books or software you nee