Marketing Content Specialist - Whitepapers

Marketing Content Specialist - Whitepapers
Oak Engage, United Kingdom

Experience
1 Year
Salary
0 - 0
Job Type
Job Shift
Job Category
Traveling
No
Career Level
Telecommute
No
Qualification
Bachelor's Degree
Total Vacancies
1 Job
Posted on
Mar 24, 2021
Last Date
Apr 24, 2021
Location(s)

Job Description

This role will be our primary creator of written content for in-depth, technical content. You will need to understand the brand, its values and our products to explain them clearly in a way which will interest key influencers and players across our B2B audience. You must be an excellent writer, with a flare for conveying technical concepts through exciting and engaging content.

Working closely with our Content Team and reporting to our Demand Generation Manager, this will be a pivotal role in realising Oak’s content vision. You will have the ability to write provoking thought pieces to develop the interest of new prospects and existing customers, creating commercial opportunities through compelling content. It’s your job to provide value through content and to drive interest through all stages of the marketing funnel.

You will create content across the full range of digital and traditional channels, flexing your adaptable writing stance to suit the needs of the brief and our audience requirements.

You will contribute content that will feature on the website, within advertisements and across social media. Writing guides, developing how to guides and producing in-depth whitepapers will form the basis of your day-to-day responsibilities - supplementing wider marketing activities to drive leads and generate awareness.

We are looking for someone who can.

  • Manage a content diary to feed into our blogs and social media
  • Work with colleagues to extract technical information and best practices when it comes to creating thought pieces i.e employee engagement, internal communications etc.
  • Liaise with our Brand Design team and PR Strategist to ensure we have quality digital assets, infographics and story ideas which can get coverage.
  • Help in the management of all digital and brand assets.
  • Ensure brand guidelines are always followed and work with our Brand Designers to produce marketing materials.
  • Demonstrate enthusiasm and proactively seek out opportunities

Requirements

  • Education to degree level, preferably in English or a communications discipline, or with extensive practical experience
  • A good knowledge of inbound marketing is desirable, along with the principles of SEO and how content can impact on it.
  • First class creative writing with the ability to interpret a technical subject into language appropriate for both consumer and business audiences.
  • Excellent knowledge of the principles of plain language
  • Experience in developing and managing campaign content
  • Experience of driving engagement via content marketing
  • A sound understanding of content UX and how it can impact rankings
  • Experience and a sound understanding of blogging
  • Minimum 1 year in a marketing role with responsibility for content creation and writing
  • Excellent proof-reading skills
  • Knowledge of analytics / reporting tools especially for SEO
  • Must be able to work autonomously

Benefits

  • Macbook and iPhone
  • Unlimited holidays
  • Fitness/Wellness subsidy
  • Vitality Health Insurance for you and your family
  • Pension
  • Training
  • Social events

How We're Operating Through COVID

As a Company, we are currently all working remotely full time. We will arrange to onboard you remotely and any equipment will either be shipped to you or we will arrange a COVID safe visit for you to collect equipment from our office.

We will be returning to the office when it is deemed safe to do so and therefore you will need to be based in commuting distance of Newcastle City Centre in order to be considered for this role.

Job Specification

Job Rewards and Benefits

Oak Engage

Information Technology and Services - Newcastle upon Tyne, England, United Kingdom
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