Location: Twinkl HQ, Sheffield
Annual Salary: 25,000-30,000
Contract: Permanent
Line Manager: Rudy Bustamante
Recruiter: Callum Wright
As Twinkl’s Growth Marketing Data Scientist you’ll use a combination of strong business and analytical skills to comb our extensive and varied data sets for exciting opportunities for the team to capitalise on. Your focus will be on our SEO, Email marketing and referral channels; though opportunities discovered outside of these are also welcomed.
The Twinkl Growth Marketing department values data-led decision-making, experimentation and incremental improvement; you’ll be joining an uncommonly data-literate team. The department has seen incredible growth since its inception around 2 years ago, expanding to include over a hundred members optimising content for dozens of countries. You will be tasked with diving into our Marketing data (both customer and operational), to find opportunities for growth or optimisation.
Your day-to-day will involve:
- Collaborating with the SEO Specialist team to monitor the results of individual or team-wide activities.
- Analysing our global Marketing data and presenting reports with recommendations for action, including a weekly report for senior management.
- Providing guidance for our A/B testing activities, ensuring we are collecting correct and useful data from the first instance.
- Leading on improvements to team-wide reporting tools, ensuring any self-served data is accurate and used correctly. Developing a robust methodology for calculating statistical significance in SEO testing.
- Taking on self-guided projects, aimed at the direct acquisition of new users to Twinkl.
- Joining up our many data sources, and establishing new ones, to enable a holistic view of our activities.
Overall, there is a significant opportunity for this role to break new ground in our Marketing analytics, and it would suit an independent and innovative candidate.
The tools you will be using include:
- Google Analytics, Search Console and Data Studio
- The Twinkl database, using SQL
- SEMRush, SEOMonitor and other SEO-specific data sources
To succeed in the role, you will:
- Strong creative mindset - you think outside the box to spot opportunities that others miss
- Good business acumen - you’ll be focused on finding those opportunities which are well matched to business need
- Excellent communication skills - you’ll be talking with a range of stakeholders, who may need some convincing to have the same level of enthusiasm for data that you naturally have
- High executer - you don’t work to deadlines of weeks or even days, you see a problem and you solve it
- Organisation - you won’t just be presenting data, you’ll be responsible for ensuring it is actioned, keeping track of its resultant projects.
- Analytical mindset - as a consumer of data you’ll spend a lot of your time interpreting graphs, so a high level of data literacy is required
In this role, you will learn:
- How to use Google Analytics/Excel at an advanced level
- Stakeholder management - you’ll be working closely with senior leaders, UX designers and web devs; partnering with them to deliver concrete results
- Advanced data literacy - converting numbers into tangible business value
Requirements
We're interested in anyone who meets one, or a combination of the following:
- Qualifications: Undergraduate or Masters degree in a quantitative or business-focused field (eg. maths, business studies), or, an alternative qualification or apprenticeship with a similar focus. We are especially interested in those with a statistical background.
- Experience: 1+ years employed in a role with an analytical focus. This could be a formal data analyst position, or a role with regular intermediate/advanced excel/SQL use.
- SQL proficiency.
Desired skills:
- Advanced Google Analytics
- Google Apps Script
- SEO experience
- Machine Learning experience
- Python
In return for everything you can bring, we can offer you an exciting role in a fast-growing and dynamic business, with plenty of career opportunities.
Twinkl are proud to be an Equal Opportunities Employer. We celebrate diversity within all of our teams and are committed to continuing to build an inclusive workplace for all. If you require a reasonable adjustment to the application/selection process to enable you to demonstrate your ability to perform the job requirements please include this at the foot of your covering letter. Thi