Senior Digital Marketing Manager (Beauty) - THG Ingenuity
The Hut Group, United Kingdom

THG is one of the world's fastest growing and largest online retailers. The company owns and operates many leading brands including LookFantastic.com, Grow Gorgeous, Mio Skincare, Hale Country Club, ESPA and MyProtein.com - The world's #1 online sports nutrition brand. We create brilliant digital brand experiences and our in-house team design, develop and build a bespoke proprietary technology platform that is used by hundreds of millions of people worldwide.

Our culture is fast-paced and ambitious - we like to move twice as fast others believe to be possible. This belief is a fundamental part of the DNA that has supported our incredible growth. Our people are our strength and we have over 4,000 diverse, smart thinkers across the globe who are encouraged to think creatively and are empowered to turn their ideas into actions.

About the division; Ingenuity

https://www.thgingenuity.com/

THG Ingenuity solves global and local challenges for its partners, including, Nestle, Pamp;G and Hotel Chocolat by delivering a seamless, effective and scalable direct-to-consumer retail model by incorporating all the required components for global digital commerce into a single, digital platform.

This enables THG to offer brands access to every product and service required to launch and scale a global e-commerce solution through a single SaaS relationship, which eradicates the complexity and cost of multi-partner relationships. Built to empower both brands and customers alike, the Ingenuity ecosystem takes all the pieces needed for successful e-commerce propositions, and places them under one roof.

Requirements

An integral part of the Ingenuity Solution is the performance of the eCommerce sites we produce and operate for our clients. In order to achieve maximum performance we are looking for a Senior Client Marketing Manager to produce and execute Digital Marketing Strategies for one of Ingenuity’s well-being vertical.

Main responsibilities will be:

• Managing Ingenuity’s well-being portfolio of clients relating to marketing. Representing all marketing channels as the key conduit. Leading or looped in channel experts as required
• Managing channel performance KPIs, ensure channels know targets, and are performing as required
• Working with trading lead to establish the calendar, and how marketing budgets amp; campaigns are aligned to support amp; execute
• Prioritise channel action plans relating to your client, including setting of timelines amp; deadlines as appropriate
• Project management relating to marketing amp; creative for clients.
• Market insight and trends for the vertical
• Produce material relating campaigns, launches, decks, QBRs
• Set amp; manage budgets with channel leads, continuously optimising amp; altering plan as data indicates
• New opportunities - Find and deliver from media partners, as well as expanding THG marketing services offering
• Manage amp; grow customer loyalty for clients - covering referrals, retention, advocacy amp; CLV optimisation strategies
• Identify amp; set key Initiatives for marketing improvements for clients
• Brief plans, targets, weekly updates, monthly updates
• Ensure data science reports built amp; work. Brief DS team in for specific work amp; requirement
• Lead on the weekly amp; monthly reporting that is provided to the client
• Own the full customer cycle for the client, covering awareness, consideration, acquisition, engagement, retention. You are the owner amp; representative of the customer
• Lead all marketing requirements for QBR
• Plan for seasonal activations amp; new product launches
• Work with channel leads on relationships with media partners i.e. Google research amp; data insight for beauty in the US
• Act as the marketing lead for all technical requirements that are associated with marketing i.e. tags, analytics, Infosec
• Work within the THG Group to continuously discover amp; deploy new ideas and initiatives
• Identify amp; optimise online customer journeys through the website, focusing on increase conversion funnels
• Work with client product teams to understand product positioning amp; target audiences. Feeding back into channel teams to refine plans.

Benefits

• Competitive salary
• Company bonus scheme
• Pension
• Onsite GP amp; Physio
• Company discounts

Unfortunately because of the high volumes of applications our opportunities attract, we are sometimes unable to respond to every application. If you haven't heard from us within 14 days of applying, please consider your application to have been unsuccessful on this occasion. Should you have any specific questions about this or other applications for positions within THG please contact one of our Talent team to discuss fu

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