Head of Social Content
Future PLC, United Kingdom
Job Description
(We are currently operating a fully remote working model and this will be subject to review and change in line with government regulations and to ensure the safety of all of our employees. We are otherwise passionate around offering flexible working from our Bath office)
Department Summary
The Creative Solutions department provides a crucial service to the Commercial Sales Teams allowing them to generate revenue across all Future brands. Our Design and Content arm provides innovative sales packages and pitching options, and our Delivery Team ensures all projects run smoothly and deliver above expectations. It is a fast paced department that offers daily challenges and we have a fantastic team that loves what they do.
Job Summary amp; Purpose
Using your expertise to guide the Creative Solutions and Commercial teams on best practice for creating commercial content that maximises our use of social media platforms.
The person in this role will be advising and training internal stakeholders on how to achieve commercial success and meet all client marketing goals .
As part of your role you will:
- Using your knowledge and expertise you will lead the Creative Solutions team to commercial success by working closely with CS and Sales Teams to produce inventive pitch options for our clients.
- Identify and define the most important social media KPIs and objectives for campaigns and how best to achieve them.
- Create sales objectives and initiatives for CS campaigns.
- Protect our Pamp;L lines by using your insights and recommendations to reduce our overall spend.
- Brief content strategy to creative teams and commercial teams.
- Produce detailed reporting, creating PCAs and MOM reporting for campaigns.
- Collaboration with our Social Media Teams.
- Ensure the Creative Solutions department is up to date with current digital marketing trends, best practices and technologies.
- Manage accounts with external suppliers and third party software and tool providers.
- Take charge of the communication and direct teams the commercial teams on social strategy to ensure campaigns are booked that are compliant with Future methodologies.
- Ability to deliver successful paid social media campaigns via continuously monitoring and optimisation of adverts to ensure KPIs are achieved.
- Responding to incoming enquiries from internal stakeholders and attendance at relevant meetings / kick off calls.
Requirements
- Understanding pixel targeting and retargeting across purchase funnels - awareness, engagement and conversion content.
- Good knowledge of social listening tools, implementing learnings and insight into content creation and audience development.
- Complete understanding of paid media and social advertising across multiple platforms
- Understanding of Youtube targeting and formats on Google Adwords.
- Understand what socially-optimised video content looks like and can articulate this to internal teams
- Knowledge and skills to work with creative teams such as videographers, copywriters and designers to produce successful content.
- Strategic planning knowledge on how to best use content across all channels Instagram, Twitter, Pinterest, Facebook amp; Snapchat for larger campaigns.
Benefits
As well as our standard benefits, we have a number of awesome perks available to our staff including:
- Unlimited paid time off (yes you read that right!)
- A share in our success- every member of staff receives a profit pool bonus at the end of our financial year
- Free digital magazine subscriptions and access to back copies of our print magazines and bookazines
- Regular staff socials arranged by our wonderful Employee Community amp; Culture committees (when we get back to the office)
- Huge opportunities to learn and develop whether through professional qualifications, exposure to incredible business projects or informal lunch amp; learns, hosted by your colleagues